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Among major travel destinations, Tampa faced the steepest setbacks. The city’s occupancy rate dropped by 23.2% to 60.9%, ADR fell 12% to $156.81, and RevPAR plummeted by 32.4% to $95.44. – Image Credit Unsplash
- Nationwide hotel occupancy and revenue dropped compared to the same week last year, with Tampa experiencing the sharpest declines.
- St. Louis bucked the trend, posting strong gains thanks to a major sporting event.
The U.S. hotel industry began 2026 on a softer note, with new data from CoStar revealing declines across key performance indicators for the week ending January 10. Compared to the same period in 2025, hotels nationwide saw occupancy slip to 48.1%, down 2.4 percentage points. The average daily rate (ADR) also dipped by 0.9% to $142.85, while revenue per available room (RevPAR) fell 3.3% to $68.69.
Among major travel destinations, Tampa faced the steepest setbacks. The city’s occupancy rate dropped by 23.2% to 60.9%, ADR fell 12% to $156.81, and RevPAR plummeted by 32.4% to $95.44. San Diego also struggled, with ADR down 9.5% and RevPAR falling 22.5%.
In contrast, St. Louis emerged as a bright spot. The city saw occupancy jump by 18.1% to 46.9%, ADR climb 14.2% to $117.19, and RevPAR soar 34.9% to $54.92. Analysts attribute this boost to the influx of visitors for the U.S. Figure Skating Championships.
Overall, 16 of the Top 25 U.S. hotel markets experienced declines in RevPAR, highlighting a challenging start to the year for the travel and hospitality sector. Industry experts will be watching closely to see if upcoming events and seasonal travel can help reverse the downward trend in the coming weeks.
