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San Francisco emerged as a bright spot, registering the largest increases in both occupancy and RevPAR. – Image Credit Unsplash
- U.S. hotel occupancy rates slightly declined, while average daily rates saw a marginal increase.
- Tampa experienced significant declines in hotel performance metrics due to post-hurricane effects.
The U.S. hotel industry experienced mixed results in the week ending November 29, 2025, according to data from CoStar. The industry saw a slight decrease in occupancy rates, down 1.0% to 49.8% compared to the same week in 2024. However, the average daily rate (ADR) increased modestly by 0.2% to $141.31. Revenue per available room (RevPAR) also declined slightly by 0.7% to $70.42.
The hotel industry’s performance was notably influenced by the lingering effects of Hurricanes Milton and Helene in 2024, which affected year-over-year comparisons. Among the top 25 U.S. markets, Tampa faced the steepest declines across all key performance metrics. Occupancy in Tampa fell by 21.0% to 54.4%, ADR decreased by 9.8% to $138.84, and RevPAR plummeted by 28.7% to $75.50. These declines were attributed to the heightened demand period following Hurricane Milton.
Conversely, San Francisco emerged as a bright spot, registering the largest increases in both occupancy and RevPAR. Occupancy in San Francisco rose by 11.4% to 48.0%, while RevPAR increased by 14.9% to $77.47, indicating a recovery and growth in the region’s hotel market.
