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At the Met Gala earlier this month, Tracee Ellis Ross and Nicole Kidman gave a masterclass in effortless beauty. While Ross balanced a statement red lip colour with boldly defined lashes, Kidman played up her porcelain complexion with rosy, luminous cheekbones. When it comes to getting the right makeup routine in your fifties and beyond, Toronto-based makeup artist Jodi Urichuk, who has worked with Dame Helen Mirren, Andie MacDowell and Jeanne Beker, says: “It’s whatever gives you swagger.”

Whether she’s tending to a famous client’s face or her own, Urichuk doesn’t allow age, trends or so-called beauty rules to inform her creative direction.

“You’re only as old as you let yourself be. I’m grateful to be my age, I’m half a century old,” says the makeup artist, who is also an expert for L’Oréal Paris. “Sometimes, I want to wear a little sparkle on my eyes, and I feel great about it. I just need to try different things to see what works now.”

For Julia Grieve, 54, a streamlined kit of makeup essentials starts with a hydrating primer. “It’s a game-changer for how makeup sits on your skin because it plumps fine lines and smooths pores,” she says.

Based in Port Hope, Ont., the former model has run the ethical fashion line Preloved for the past three decades and is now on a midlife mission as the founder and creator of Change Beauty, a line of products manufactured in Canada.

“I want to empower women to realize that our best years are not behind us, they are only in front of us,” she says. And a fuss-free but effective beauty routine makes her feel at the top of her game.

On mature skin, Urichuk suggests using lightweight creamy formulas. “Working in thin layers will give a beautiful finish and help with the longevity of your makeup,” she says. To even out your complexion and boost radiance, try a skin tint, a light-to-medium coverage product with skincare ingredients such as glycerin or niacinamide.

Next, use a liquid or cream blush. “As you age, your skin tone can lose a lot of colour. Blush brings skin back to life,” she says. “That step, along with using an eyelash curler and putting on a great mascara, wakes up and lifts the whole face. It’s instant.”

Place two dots of blush high up on cheekbones and use fingertips or a brush to press it into the skin for a seamless finish. “You could also apply blush before your complexion product to make it appear even more natural,” she says.

Adding luminosity with glossy lips and radiant cheeks is also key. “I really pay attention to how light hits my face now,” Urichuk says. For a subtle sheen on cheekbones, Grieve and Urichuk swear by highlighter sticks. “They’re so easy to apply and everybody wants glowing skin,” says Grieve, “It makes you look vibrant.”


Six buys to try

Makeup must-haves for mature skin

L’Oréal Paris Plump Ambition Hyaluron Lip Oil

Formulated with skincare ingredients (hyaluronic acid and tripeptides) to hydrate, plump and smooth lips, a lightweight lip oil creates a high-shine, non-sticky finish with a mild tingling sensation from peppermint oil that’s touted to make lips appear fuller.

Buying options

$20, buy at Shoppers Drug Mart

Smashbox Photo Finish Smooth & Blur Primer

A clear oil-free gel that disappears into skin, this lightweight primer has an instant smoothing effect, reducing the look of fine lines and pores while locking in makeup that’s applied next

Buying options

$46, buy at Sephora

Change Beauty Glow and Get It Luminizer

Designed to add radiance to the high points of your face (such as cheekbones, brow bones, nose and chin), a creamy stick formula comes in four subtle and shimmering shades. It also contains brightening vitamin C and soothing vitamin E, and is made in Canada.

Buying options

$35, buy at tsc.ca

Ruby Hammer Cheek Colour

Developed by established U.K.-based makeup artist Ruby Hammer, this cream blush provides sheer colour with a glowy, non-greasy finish that moisturizes your skin with macadamia nut, sunflower and castor seed oils.

Buying options

$44, buy at living-beauty.com

19/99 Beauty Lash Tint Mascara

Designed with an ultra-slim wand for easy maneuvering, and available in black, brown and taupe, this best-selling, flake-proof, water-resistant formula from a Toronto-based brand enhances lashes and brows.

Buying options

$20, buy at 1999beauty.com

Watier Perfection Glow-Boosting Tinted Serum

When applied and blended onto skin, microdroplets of pigment floating in this hydrating serum offer light coverage that blurs the look of fine lines, pores and uneven skin texture. Available in 14 shades.

Buying options

$62, buy at watier.com

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