-
US Virgin Islands Hotels Join Caribbean Hotel and Tourism Association – Image Credit Unsplash
The Caribbean Hotel and Tourism Association (CHTA) has announced the inclusion of 48 hotels and resorts from the U.S. Virgin Islands (USVI) into its membership. This integration involves the U.S. Virgin Islands Hotel and Tourism Association (USVIHTA) and the St. Croix Hotel and Tourism Association becoming full-compliance associations within CHTA.
This development is a strategic move by USVI’s hospitality sector to enhance engagement with the broader Caribbean community. The decision aims to provide USVI hotels with a stronger collective voice in regional and international tourism discussions. By joining CHTA, these hotels gain access to industry resources, training, advocacy, and networking opportunities.
The integration of USVI hotels into CHTA is expected to enhance operational efficiency, reduce costs, and increase profitability for its members. This move is seen as a step toward strengthening business operations and boosting competitiveness in the region.
The decision to join CHTA reflects a strategic approach to regional unity and coordinated advocacy. It comes at a time when collaboration within the Caribbean tourism sector is deemed crucial. The unified membership allows USVI to participate actively in shaping policies impacting the region’s tourism industry.
CHTA, which serves various properties including hotels, villas, and condos, focuses on fostering business growth and building a sustainable tourism industry in the Caribbean. The membership expansion is intended to provide USVI hotels with greater access to industry intelligence and the ability to influence regional tourism policies.
This development signifies a new phase of engagement for USVI hotels, providing them with a platform to address regional priorities collectively. The integration is expected to enhance the representation of USVI in regional tourism matters and provide a unified voice in the industry.
The move is part of a broader effort to strengthen the Caribbean tourism sector by ensuring that all member properties have access to CHTA’s resources and regional network. This strategic decision underscores the importance of regional collaboration in addressing the challenges and opportunities in the Caribbean tourism industry.
