In Brief: Virgin Limited Edition has announced plans to establish a hotel in Marrakech, set to launch in 2027, which will be situated on an agricultural estate, highlighting the brand’s commitment to sustainability and unique guest experiences.
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Virgin Limited Edition to Open Marrakech Hotel on Agricultural Estate in 2027 – Image Credit Virgin Hotels Collection
Virgin Limited Edition has announced plans to open a new hotel on a ten-hectare agricultural estate near Marrakech in 2027, with a phased launch and 37 suites.
Key Details
The Virgin Limited Edition Marrakech hotel will be located about 25 minutes from the city centre on a ten-hectare agricultural estate. The project is being developed in partnership with Sazanes Immobilier, with construction already underway. The hotel will feature 37 suites, with the first 22 suites expected to open in early 2027 and the remaining 15 scheduled for completion in early 2028. Bookings are expected to open in September 2026.
Project Overview
Virgin Limited Edition has detailed plans for a new Marrakech hotel, which will be its second property in Morocco. The hotel is being developed on a ten-hectare agricultural estate outside Marrakech, in partnership with Sazanes Immobilier. Construction has started, and the property will offer 37 suites. The opening will be phased, with 22 suites planned for early 2027 and the remaining 15 suites expected to be completed in early 2028.
Location
The hotel is situated approximately 25 minutes from the Marrakech city centre. The estate includes citrus orchards, olive groves, and vegetable gardens. The location is intended to provide access to both rural surroundings and the city’s food, craft, and cultural attractions.
Development
The Marrakech hotel will include three restaurants, a chef’s table, and a speakeasy-style bar. Produce for the food offerings will be grown on-site. Facilities will feature a traditional Moroccan hammam, a 40-metre swimming pool, and leisure activities such as tennis, padel, and horse riding. The property will also include an events space for exhibitions and local creatives. Architecture and interiors will use local building techniques and materials, with artworks by Moroccan and African artists displayed throughout the hotel. A residential component is planned, but further details have not been released.
Cultural and Sustainability Focus
The hotel will offer cultural experiences focused on Moroccan traditions, crafts, and daily life. Sustainability is stated as a core part of the project, with buildings designed to integrate into the landscape. The use of farmland as the hotel setting aligns with trends in integrating rural and agricultural environments into hospitality developments.
Timeline
The first 22 suites are expected to open in early 2027, with the remaining 15 suites scheduled for completion in early 2028. Bookings are expected to open in September 2026.
