In the months leading up to and following Donald Trump’s re-election to the presidency, there has been no shortage of products branded with “Make America Great Again” or Trump’s bronzer-spackled visage, many created for the president himself to profit from this distinctly racist and hateful moment. Now, even the makers of your Instant Pot, the once-trendy appliance that you lug out to make chicken soup every once in a while, are getting in on the action.
Usually when it comes to MAGA paraphernalia, Trump is the one doing the selling. His official Trump store is populated with everything from pickleball paddles to, of course, food. Right now, if you were so inclined, you could buy bars of chocolate shaped like silver bullion on the Trump Store ($9.60), or peppermint-chocolate popcorn ($6.40). Coffee, wine, whiskey, and koozies printed with “TRUMP 2028” on them are also for sale, and the man himself gets a cut. On some level, the surprise here isn’t that a Canadian company would make a product praising him — it’s that Trump would let them without trying to take a majority of the profits.
Trump loyalists have demonstrated an incredible willingness to spend money on pretty much anything Trump-branded, so why wouldn’t the most cynical among us seek to profit from that? Just in case the hats, the t-shirts, the sneakers, the flags, the bumper stickers, and the Lenox china weren’t enough, now you can display your unhinged love for the president in every single facet of your life. It’s almost as if everyone, even the home appliances crowd, realizes that the MAGA fans will buy damn near anything, even if it is a total piece of garbage.
