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Booking Holdings and Expedia Group Control 85% of European OTA Market, Study Finds

In Brief: HOTREC’s 2026 European Hotel Distribution Study reports that Booking Holdings and Expedia Group now account for over 85% of online travel agency (OTA) bookings in Europe, highlighting increasing market concentration and raising concerns over competition and transparency in the hotel sector. Booking Holdings and Expedia Group Control 85% of European OTA Market, Study Finds – Image Credit HOTREC    Europe’s hotel distribution market is becoming increasingly concentrated, strengthening the case for firm EU action to ensure fair and transparent digital markets. HOTREC’s new European Hotel Distribution Study 2026 finds that more than 85% of OTA bookings are now controlled…

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