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In Brief: As competition intensifies in the hospitality industry, hotels are increasingly leveraging their loyalty programs to encourage direct bookings, bypassing third-party platforms and fostering stronger customer relationships. Hotel Loyalty Programs Become a Key Battleground for Direct Bookings – Image Credit HNR News Hotel companies are increasingly relying on loyalty programs to strengthen direct booking strategies, deepen guest relationships, and compete more effectively with online travel agencies as the battle for traveler attention intensifies.Published March 11, 2026 | By HNR News Staff ReporterLoyalty Programs Take Center Stage in Hotel Distribution StrategyHotel loyalty programs are becoming an increasingly important tool for…
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