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Not Every Lost Group Deserves a Follow-up Email

In Brief: Hotels are advised to assess the value and likelihood of future business before sending follow-up emails to lost group leads, as indiscriminate outreach can waste sales team time and reduce overall effectiveness in converting high-potential group business. Not Every Lost Group Deserves a Follow-up Email – Image Credit Unsplash+    Group business is back. Most sales teams are still fighting for it the way they did five years ago: fast RFP turnaround, a friendly relationship, a check-in email when a group goes quiet. None of that is wrong. It’s just no longer enough on its own.A fast RFP response…

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