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10 Tried and True Hotel Revenue Management Strategies

10 Tried and True Hotel Revenue Management Strategies – Image Credit Lighthouse    Hotel revenue management underpins and drives the commercial success of all hotels. So what exactly is it and what benefits does it bring? Put simply, it’s a strategic, data-led approach to pricing rooms and services with the aim to maximize total revenue. Factoring in variables such as demand, your comp set, customer segmentation, and distribution channels, hotel revenue management is critical to the commercial operation of a hotel for a number of reasons, such as: Providing a competitive advantage through the understanding of trends and market…

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