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Episode 274 – The Influencer Playbook: 3 Simple Wins for Independent Hoteliers – Image Credit TravelBoom Marketing
Good day fellow hoteliers and welcome to episode 274 of The Hotel Marketing Podcast by TravelBoom. Today we also have a special guest. Mr. Nick Escobar with our sister agency Joybyte.
As a reminder, every episode is also streamed live on YouTube and LinkedIn. If you’re watching us live, hello! If you’re listening, check out our episodes.
Hoteliers have largely figured the core marketing channels to maximize from PPC and metasearch, to OTAs, email, and SEO. Obviously the website is the foundation of online bookings.
However, hoteliers typically have avoided what is quickly becoming a top source for both brand and direct bookings… influencer marketing. Why? Well, as one of our clients (John) puts it, “Influencers don’t deliver. They talk a big game but no results.”
Today, we’re going to dissect why John feels this way and with Nick’s help, we’ll explore:
- How influencer marketing actually works for independent hotels
- Why most campaigns flop
- And three things you can do today to turn influencer marketing into a direct booking machine
Listen to this TravelBoom podcast.
About TravelBoom Hotel Marketing
TravelBoom specializes in developing and executing customized data-driven marketing solutions that drive direct bookings and growth for its clients. With over 25 years of experience in digital marketing for travel and hotels, TravelBoom leverages advanced data science and analytics to uncover insights and develop strategies that greatly enhance results for our clients and reduce reliance on third-party channels. TravelBoom is also host of the world’s #1 ranked Hotel Marketing Podcast and its quarterly Traveler Sentiment Study both of which can be found at www.travelboommarketing.com.
