HFTP To Introduce Business Strategy Micro-certificates, Complimentary For 2024 Annual Convention Attendees

The HFTP Academy will introduce three micro-certificate courses that center on business strategy, separately focused on hotels and clubs. The courses will derive from sessions to be presented at the 2024 HFTP Annual Convention on October 23–25 and made available digitally early-Winter 2024. For industry professionals the programs allow learners to gain specific skills and knowledge through short, focused courses. These are a great way to solidify one’s knowledge of current management and strategy trends and earn a well-deserved certificate to demonstrate expertise. 2024 Annual Convention attendees can take the courses for free, otherwise the courses will be available for a nominal fee. The course descriptions are as follows:

Strategic Hospitality Management: Trends, Transformation, and Sustainability

Explore strategies to stay ahead of the curve in today’s ever-changing hospitality environment. Revisit your approach to budgeting, capital allocation, and renovation strategies to provide better roadmaps for operating teams. Examine financing options and ownership trends in current capital markets to understand their potential impact on operations. Finally, explore the integration of AI and smart technologies for monitoring sustainability and provide tools and metrics for effective benchmarking.

Strategic Planning and Project Management: Keys to Success in Club Operations

Discover strategies that can be implemented in small accounting operations to create efficiency and effectiveness, even with limited resources. This course will discuss best practices to boost efficacy and support operations. Additionally, the course will cover the importance of reporting on club assets, highlighting how this can facilitate capital planning and the overall financial health of the club. Finally, techniques for planning club renovations with a focus on securing member buy-in and collaboration with stakeholders such as designers, architects, and contractors.

Innovate with AI: Leveraging Large Language Models for Club Excellence

This course will help club professionals use generative AI technologies in their analysis and decision-making processes. Participants will explore the fundamentals of generative AI and learn how to analyze data effectively using current applications.

Stay-tuned for an announcement on the availability of these courses.