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Image Credit Tourism Australia
The 1.2-hectare site offers potential investors an opportunity to tap into Australia’s booming domestic tourism market.
A Great Ocean Road Resort development site in Apollo Bay, Victoria, has been listed for sale. This move could provide a significant investment opportunity within Australia’s hotel and travel industry. The resort is positioned along one of Australia’s most scenic coastal routes, making it an attractive proposition for investors seeking to capitalize on its growing domestic tourism market.
The resort development site spans 1.2 hectares and includes planning permits for a 180-room hotel, conference center, wellness center, restaurant and bar facilities, and car parking spaces. The current owner has already initiated some preliminary works on-site, saving potential buyers time and resources.
CBRE Hotels’ Scott Callow highlighted that this sale comes during considerable growth within Australia’s domestic tourism sector. He emphasized that this trend will continue in the coming years due to increased interest from local tourists exploring their own backyards amidst global travel restrictions.
Callow also pointed out that Apollo Bay is one of Victoria’s most visited locations, with around 1.4 million visitors annually before the COVID-19 pandemic. Its rich natural beauty, including beaches and national parks, and proximity to Melbourne make it an ideal location for resort development.
This listing presents an unprecedented opportunity for investors looking to make their mark in Australia’s hotel and travel industry by capitalizing on the increasing demand for domestic tourism. The resort’s potential to attract many visitors, its strategic location, and the current growth in Australia’s domestic tourism sector make it a promising investment proposition.
