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L/R: VNU Asia Pacific General Manager Chaisong Churitt and PATA CEO Noor Ahmad Hamid. – Image Credit PATA
The Pacific Asia Travel Association (PATA) and VNU Asia Pacific have entered into a partnership to foster advancements in travel technology across the Asia Pacific. This collaboration will result in the first Travel & Tech Asia 2025, scheduled for July 2-3, 2025, at the Queen Sirikit National Convention Center in Bangkok, Thailand. The Memorandum of Understanding (MoU) was officially signed by PATA CEO Noor Ahmad Hamid and VNU Asia Pacific General Manager Chaisong Churitt on November 29, 2024, at PATA Headquarters in Bangkok.
Hamid highlighted the crucial role of technology in shaping the travel and tourism industry. He expressed that this partnership with VNU Asia Pacific leverages its extensive experience in organizing tech-related events across the Asia Pacific. The inaugural event will address emerging needs for travel technology, cybersecurity, cross-border payments, and the broader evolution of the travel and tourism industry.
Churitt also acknowledged the importance of the partnership with PATA, which has significantly promoted sustainable growth in travel and tourism across the Asia-Pacific region. Through this collaboration, the goal is to provide a platform for industry professionals to explore emerging trends, establish strategic alliances, and embrace the innovations shaping the future of travel and tourism.
The inaugural Travel & Tech Asia 2025, organized by VNU Asia Pacific, is a significant B2B trade fair dedicated to advancing travel technology in Thailand and Asia Pacific. The event will focus on digital transformation, sustainability, and smart tourism, providing a vital platform for tourism professionals to collaborate, innovate, promote sustainable growth, and forge strategic partnerships.
VNU Asia Pacific Vice President Panadda Kongma underlined that the inaugural Travel & Tech Asia 2025 is more than an exhibition. It represents a turning point for the travel and tourism industry. This platform will redefine how we travel and connect with the world while underlining tourism as a key driver of economic growth in the Asia-Pacific region.
