-
Anantara Ubud Bali Resort, one of Minor Hotels’ most recent openings. – Image Credit Minor Hotels
Minor Hotels plans to open almost 300 new hotels in the next three years, placing it on track to surpass a milestone of 850 properties by 2027. The international hotel owner and operator already operates more than 560 properties and 81,000 rooms globally. Current plans show an expansion pipeline of over 285 new hotels and nearly 47,000 rooms, demonstrating the group’s ambitious global strategy.
Over 50% of Minor Hotels’ portfolio is concentrated in Europe. However, adding more than 100 properties in Asia, over 60 in the Middle East and Africa, and 40 in Australia and New Zealand will diversify this distribution. The company is particularly targeting expansion in North America and North Asia, as well as markets like Morocco, Egypt, and Turkey, and aims to strengthen its presence in India.
The hotel group’s three-year pipeline includes a third of properties in the luxury segment, encompassing brands like Anantara, Tivoli, and Elewana Collection. Another third falls in the premium segment across NH Collection, Avani, and nhow. Additionally, the group is undertaking significant renovation projects at some of its luxury properties.
As part of a new masterbrand strategy, Minor Hotels plans to launch two new hotel brands in 2025. This move aims to broaden the group’s scope and provide owners, especially those seeking to convert existing properties, with fresh opportunities.
The pipeline comprises 38% conversion and brownfield development projects, with the rest being greenfield projects. The company is also focusing on wellness as a strategic priority across all brands and aims to emphasize projects that integrate medical technology and local cultural insights.
Branded residences will play a key role in the group’s future, with residential components in pipeline projects across various countries. Minor Hotels, having pioneered branded residences in the late 1990s, plans to accelerate residential growth in resort and urban destinations. This includes potential standalone branded residence projects in major cities.
The hotel group also aims to balance its portfolio of owned, leased, managed, and franchised properties. The goal is to bring the current ratio of 70% owned or leased properties closer to 50-50 by 2027. More than 90% of the pipeline projects will be under hotel management agreements or franchise deals, aligning with this goal.
