Medical & Health Tourism Segment Registers Dynamic Growth

• The Medical & Health Tourism segment at ITB Berlin 2025 is witnessing significant growth, emphasizing the increasing demand for medical tourism globally.
• The event, which will be held on the Berlin Exhibition Grounds from March 4 to 6, 2025, showcases innovative products and services from exhibitors worldwide.

Medical & Health Tourism, a rapidly expanding sector in global tourism, is taking center stage at the International Tourism Bourse (ITB) Berlin 2025. The event, scheduled to take place from March 4 to 6, 2025, is expected to witness a surge of global exhibitors showcasing their innovative products and services.

Notably, the Medical & Health Tourism Pavilion has been relocated to Hall 4.1, providing a central platform for healthcare providers to promote their products. The pavilion’s program includes networking events, a media reception, the ITB Medical & Health Night, and a three-day program on the Medical & Health Tourism Stage.

The event draws a diverse crowd, including clinics, hospitals, hotels, destinations, and event organizers, all keen on exploring the latest trends in health tourism. The exhibitors include significant players like the Croatian Chamber of Economy, medical travel providers, and clinics from Turkey and Germany.

The program on the Medical & Health Tourism Stage provides a comprehensive insight into the sector. With presentations, panel discussions, product launches, and expert interviews scheduled from 10 a.m. to 5 p.m. daily, attendees can gain valuable market insights.

One of the highlights includes a keynote speech by Prof. Diana Cuevas, president of the World Council for Medical Tourism, on the growing importance of medical tourism in the international hospitality industry. The event will also explore how countries like Bulgaria are positioning themselves as leading destinations for affordable luxury and natural wellness experiences.

The event also offers networking opportunities for attendees. The Medical & Health Night will occur on March 5, with the presentation of the ITB Medical Tourism Award and the first-ever ITB Health Tourism Award.

ITB Berlin 2025 is set to provide a vast platform for the rapidly growing Medical & Health Tourism sector. The event’s focus on this segment reflects the increasing global demand for medical tourism and the innovative approaches developed to cater to this demand.

Discover more at ITB Berlin.