As such, Latham sees a lot of cowlicks in his line of work. His salon requests that clients come in with their natural hair (air-dried, not heat-styled), making it easier to identify those delightfully swirled or against-the-grain hairs: “Often, we can identify them visually or a client will mention their cowlick,” Latham explains. Most will assume that their hairline cowlick prohibits certain hairstyles. For example, “There is a common myth that fringes and cowlicks cannot work,” says Latham.