Google Search Testing ‘AI Mode’

Excerpt from Search Engine Land

Google is reportedly internally testing a new feature called ‘AI Mode’, which is a new way to ask open-ended and exploratory questions.

Google is reportedly testing a new search feature named “AI Mode.” AI Mode in Google seems like a new way to search by asking more open-ended and exploratory questions, with the option to follow up.

What is AI Mode. AI Mode is described as “Search intelligently research[ing] for you – organizing information into easy-to-digest breakdowns with links to explore content across the web,” according to a leaked email obtained by 9to5Google.

AI Mode is more for open-ended and exploratory questions that may not be served well by what we see today from the Google Search results. This includes queries that ask Google Search for advice and comparisons, as well as exchanges that allow for follow-up questions.

It uses Gemini 2.0, according to the details.

We first learned about hints of AI Mode back in early December with through an Android APK finding, in the code of the app.

Click here to read complete article at Search Engine Land.