The world is your runway, and no matter your age, you should strut your stuff like the style icon you are! Whether you’re in your 50s, 60s, 70s or beyond, that doesn’t mean you can’t channel your inner Miranda Priestly and embrace chic pieces, fun prints, cute sets, heels or a mountain of accessories. And one of the best ways to get inspiration? Follow popular over-50 fashion influencers on YouTube!
Getting inspo in real life can be tricky because styles aren’t always targeted toward mature women, which can make it seem like the latest trends are only meant for people of certain ages. When that happens, it can make you feel like you’re stuck in a style rut or unsure of how to dress your body and make you feel like the clothes aimed at you don’t align with who you are.
But that’s where fashion influencers for women 50+ come in! These mature women prove that just because you’re not in your 20s, doesn’t mean you can’t still dress fabulous. Instead, they act as personal stylists—they guide you through how to incorporate certain trends into your looks, recommend “dated” pieces to avoid, and share what fresh pieces you should add into your wardrobe to elevate your style.
Here, we rounded up seven of our favorite mature fashion YouTube channels which have a range of focuses: budget-friendly pieces, style advice, fashion for specific body types, tips and tricks on what you can wear to look younger, and more.
Related: 7 Best Mature Beauty YouTube Channels To Follow
Top Mature Fashion YouTube Channels
- The Ultimate Plus Size Fashion Channel for Women 50+: Style With Cathy Over 50
- The Chicest Style Influencer for Mature Women: Marie-Ann Lecoeur – The French Chic Expert
- The Top Fashion Hacks to Make You Look Younger: 50 & Fabulous With My Friend Deirdre
- The Greatest Non-Granny Fashion Tips to Embrace: Nada Manley Style
- Elite Budget-Friendly Finds to Level Up Your Wardrobe: Deborah After 50
- The Most Body-Flattering Fashion Tips for Women 50+: Dressed for My Day With Kay Harms
- Unmatched Mature Fashion Trends: Angela Masson – Fashion Over 50
Why Should You Follow Mature Fashion Creators on YouTube?
Following mature fashion creators on YouTube is a game changer when you’re 50+ because they are relatable and are able to show you how you can style pieces that actually work for your age and body, just like Millennial and Gen Z fashion creators do for their demos.
They understand the challenges of dressing as you get older, but know how to help you rediscover the joy of shopping and getting dressed without the pressure of chasing trends that don’t work for you. Plus, watching these women own their will remind you that looking fabulous is ageless, can be achieved at all different budgets and is more of a reflection of your attitude as you mature.
Related: 5 Essential Tips for Wearing Boots if You’re Over 50, According to a Celebrity Stylist
7 Best Over-50 Fashion Influencers on YouTube
1. Style With Cathy Over 50
No matter what size you are, you can own your style! Cathy’s channel is all about helping women in their prime who are plus-size dress in ways that celebrate their curves.
With her expert tips and advice, you’ll learn how to dress for your body type, highlight your favorite features, avoid common fashion mistakes, and create looks that make you feel confident and fabulous. Whether you’re looking for everyday outfits or something special, Cathy’s got the insights to help you feel amazing in every outfit you wear.
- Type of Channel: Plus-size fashion styling for women 50+
- YouTube Subscribers: 83.3K
- Instagram Followers: @cathyover50, 4,583
- Upload Frequency: Twice a week
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2. Marie-Ann Lecoeur — The French Chic Expert
If you’re a lover of chic fashion, but aren’t sure how to pull it off as a middle-aged woman or where to shop, you’re going to fall head over heels for Marie-Ann’s channel.
This French fashionista spills all the secrets on how you can create fabulous looking outfits for everyday wear and special occasions that don’t “make you look old,” while also showing you which clothes and trends you should avoid once you hit 60+ and which pieces you should invest in. Thanks to her expertise and honest suggestions, you’ll start to love dressing up again!
- Type of Channel: Elegant fashion advice and style tutorials for women 50+
- YouTube Subscribers: 238K
- Instagram Followers: @marieannelecoeur, 14.4K
- Upload Frequency: Weekly
Related: The 5 Best Carry-On Luggage for Women Over 50, According to Travel Expert Mickela Mallozzi
3. 50 & Fabulous With My Friend Deirdre
Deirdre is a style enthusiast in her late 50s who proves that just because you’re a certain age doesn’t mean you can’t still be trendy. From videos about what heels you should wear in your 50s to what summer dresses look best on people over 50 and more, Deirdre doesn’t hold back.
After watching her channel and following her advice, you’ll be able to put together looks that make you appear younger. Plus, you’ll love that since she’s from the UK, her British accent adds a touch of extra charm to every fashion tip she shares.
- Type of Channel: Fashion dos and don’ts for women in their 50s and older
- YouTube Subscribers: 110K
- Instagram Followers: @my_friend_deirdre, 46.8K
- Upload Frequency: Twice a week
Related: The One Thing Women Over 50 Should Do Every Day, According to Therapist Nedra Glover Tawwab
4. Nada Manley Style
If you’re tired of hearing that women in their 50s, 60s, 70s, 80s and older can’t be fashionable, Nada will give you tips to prove this sentiment wrong. As a personal stylist, she provides viewers with tips on how to shop for pieces that won’t age you so won’t fall victim to “granny-like” fashion.
From must-haves for women who are petite to talking about new fashion rules for mature women to follow (like filling your closet with colors other than beige), Nada’s advice ensures you’ll be runway ready at all times.
- Type of Channel: Fun and bold fashion for mature women
- YouTube Subscribers: 20.2K
- Instagram Followers: @nadamanleystyle, 3,276
- Upload Frequency: Twice a week
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5. Deborah After 50
If you’re 50+ and want to find stylish clothes on a budget, you’ll love Deborah Bugeja! Instead of spending tons of money at high-end retailers for her outfits, she shows viewers pieces at places like Kmart, Target, H&M and more.
Watching her videos makes you feel like you have your own shopping buddy as she puts together trendy outfits that work for midlife women and gives her honest opinion about their fabric, fit and tips for styling them. That way, you can either order the exact pieces she shares, or you can use them for inspo to create similar looks that you can find at thrift stores or other stores in your area. Either way, she proves that looking good doesn’t have to empty your bank account.
- Type of Channel: Clothing hauls and reviews for women in their prime
- YouTube Subscribers: 43.1K
- Instagram Followers: @deborahafter50, 486
- Upload Frequency: Twice a week
Related: ‘The Biggest Life Lessons My 50s Have Taught Me,’ According to MSNBC’s Mika Brzezinski
6. Dressed for My Day With Kay Harms
With her inviting personality, Kay is all about helping other women 50+ feel good in their clothes. As someone 50+ herself, she knows the challenges women face as they mature and sympathizes with the idea that there are certain parts of their body they don’t necessarily want to show off.
That’s where her styling tips come in handy—she puts out videos like “What to Wear This Summer Instead of Shorts,” “Style Tips to Hide Your Tummy,” “5 Factors that Make Us Look Frumpy” and more. She also creates content where she picks a trend, like plaid pants, and shows how women her age can style them several different ways.
With her advice, you’ll feel more confident than ever.
- Type of Channel: Body-flattering fashion advice for women 50 and beyond
- YouTube Subscribers: 180K
- Instagram Followers: @dressed_4_my_day, 21.3K
- Upload Frequency: Every Wednesday
Related: 7 Best Hair Colors for Women Over 50, According to a Celebrity Stylist
7. Angela Masson – Fashion Over 50
If you dread getting dressed each morning and feel like today’s top trends are too young for you to wear, Angela will change your mindset one video at a time. In her content, she demonstrates how you can make trendy pieces work for your age so you don’t feel silly wearing them.
She not only talks about current trends, but she forecasts upcoming ones too, gives tons of effortless styling hacks and does try on hauls so you can see what items look like on someone who looks just like you. Thanks to her, you may start to enjoy putting together outfits again because you’ll feel more confident than ever doing so.
- Type of Channel: Trend spotting and styling for women over 50
- YouTube Subscribers: 156K
- Instagram Followers: @angelapassion4fashion, 5,296
- Upload Frequency: Weekly
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