Alcohol deliveries could soon become a common sight in Montreal.
On March 11, the Société des alcools du Québec (SAQ) announced that it is adapting to Quebecers’ changing drinking habits with a series of major changes, including the introduction of micro SAQ Agency stores and a new delivery pilot project.
Starting in April, the SAQ will test six urban micro SAQ Agency stores, designed for customers who don’t regularly visit SAQ locations or need alternatives when stores are closed. These mini-agencies will offer a selection of around 30 products, including spirits-based coolers, wines, and spirits. If successful, the concept will expand to around 100 locations in urban areas within a year. The micro-agencies will be hosted within existing businesses that already hold liquor permits, such as grocery and convenience stores.
“To maintain our long-term performance, we have to evolve how we do business, be more in sync with all our customers, those of tomorrow as well as today,” said Jacques Farcy, President and CEO of the SAQ in a press release.
Another key change is the launch of a delivery pilot project in June, using collaborative platforms to meet the demand for convenience.
Customers in Montreal will be able to order around 150 SAQ products through these platforms, with delivery handled by couriers who will pick up orders directly from SAQ stores. If the test run proves successful, the service will expand across Quebec.
The SAQ also stated that its choice of platform will consider the “current context with the American administration and the impact of its decisions on the Quebec economy.” Earlier this month, it was announced that the Crown corporation would be pulling all U.S.-made alcohol from its stores in response to the 25% tariffs imposed by U.S. President Donald Trump.
Additionally, the SAQ plans to open 34 new SAQ Agency stores in under-served regions like Bas-Saint-Laurent, Gaspésie, and Chaudière-Appalaches. Meanwhile, five underperforming stores, including locations in Stanstead, Gatineau, Baie-D’Urfé, Quebec City, and Ville-Émard, will close as their leases expire in fiscal 2025-2026.
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