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UEFA Champions League Matches Spur Record Hotel Rates in Madrid – Image Credit Unsplash
- Madrid’s hotel industry recorded its highest ever average daily rate (ADR) and revenue per available room (RevPAR) in February 2025, boosted by UEFA Champions League matches.
- The city’s occupancy levels remained above 60% almost all month, with significant spikes during key football matches and the Iberzoo Propet event.
In February 2025, Madrid’s hotel industry achieved record-high average daily rates (ADR) and revenue per available room (RevPAR), largely due to two UEFA Champions League matches. Preliminary data from CoStar, an online real estate marketplace provider, and information and analytics reveal the industry’s strong performance.
Despite a minor dip in occupancy rates (71.5%, a 0.4% decrease year-on-year), the ADR increased by 10.6% to EUR153.35, and RevPAR grew by 10.1% to EUR109.71. These metrics peaked when Real Madrid played against Manchester United, reaching an occupancy of 84.9%, ADR of EUR182.47, and RevPAR of EUR154.96.
The second highest performance levels occurred when Real Madrid faced Atlético, with the occupancy rate reaching 81.9%, ADR hitting EUR171.63, and RevPAR at EUR140.61.
The Iberzoo Propet event (25-28 February) also contributed to the industry’s strong performance, pushing occupancy to 80.9%, and ADR and RevPAR to EUR162.20 and EUR125.91, respectively. Daily occupancy levels were above 60% on all but three days during the month.
