Those of us who wear glasses know how exciting it is to find a new, affordable brand with trendy-yet-good-quality frames. Warby Parker has become a titan in the glasses world for a reason, after all. But a surprising company just launched an eyewear line that’s sure to convert just as many fans.
Although 1-800 Contacts is known for focusing on—you’ve guessed it—contact lenses, they’re now expanding their expertise into the eyewear arena with the launch of The Framery.
And with “seamless prescription integration, virtual try-ons, and a complimentary in-home try-on program,” they’re making it easy to shop new styles.
“The Framery introduces a convenient way for current and new customers to shop for eyewear from the comfort of their own homes,” Phil Bienert, President of 1-800 Contacts, said in a recent press release. “We are bringing the already-established level of trusted service, convenience and personalized care from 1-800 Contacts into a new category of vision care. Our hope is that The Framery further simplifies the eyewear shopping experience and ultimately gives everyone access to premium frames without the designer markup.”
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Courtesy The Framery
They’re avoiding that designer markup by partnering directly with manufacturers and designers—with prices for prescription eyewear starting at $79 (for reference, Warby’s pricing starts at $95).
“Every frame includes high-quality polycarbonate lenses, with options for progressive, blue light, and sun lenses,” the press release continues.
Shoppers can browse between best-sellers, new arrivals, etc. on the website, or separate the results based on frame shape, frame size and more.
You can choose up to four frames to test at home (with a prepaid shipping label provided for the return), and when you decide which pair(s) you want to order, there’s free shipping offered, as well as exchanges and returns available for 60 days.
So, BRB, going to go find all of the styles under my correct frame size.
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