American pop star Lady Gaga is set to return to Singapore after 13 years to perform four shows there this May—the only Asian stop on her latest world tour.
The latest search data from Booking.com revealed a 14% increase in accommodation searches for Singapore following the announcement of Lady Gaga’s tour stop in Singapore.
The increase in interest is mainly driven by travelers within the APAC region, except the UK, coming in 4th across all markets globally.
Visitors from Australia showed the largest increase in accommodation searches (around 14%) as compared to 2024.
This effect is not limited to international visitors. Singaporeans also contributed to a close to 10% increase in accommodation searches during this period.
Top 5 global markets that searched for Singapore as a destination during Lady Gaga’s world tour in Singapore (16-26 May 2025)
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