Carnival 2025 Drives Rio de Janeiro’s Hotel Industry Revenue to Record Highs

• The annual Carnival in Rio de Janeiro pushed the city’s hotel industry to its highest monthly revenue per available room (RevPAR) on record.
• The event significantly increased key performance metrics, including occupancy and average daily rates (ADR).

Boosted by the annual Carnival, Rio de Janeiro’s hotel industry hit record highs in March 2025, according to preliminary data from CoStar, a leading provider of real estate marketplaces, information, and analytics.

The city’s occupancy rate rose by 17.6% to 80.6%, while the average daily rate (ADR) shot up by 86.1% to BRL 1,227.18. The revenue per available room (RevPAR) grew substantially, jumping by 118.9% to BRL 989.06. The only time Rio saw a higher ADR was during the Summer Olympics in August 2016.

Carnival 2025, from 28 February to 8 March, pushed performance levels to new highs. The peak occupancy rate (92.4%) and RevPAR (BRL 2,256.71) were recorded on 2 March, while the highest ADR (BRL 2,451.74) was posted on 3 March. The ADR remained above BRL 1,000 throughout the event, and occupancy levels stayed above 70% for the entire month, dipping only slightly on 30 March to 67.4%.