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Mercure Rockhampton Hotel – Image Credit Accor
Due to increasing interest in regional Queensland investment opportunities, the Mercure Rockhampton hotel and an adjoining development site will be listed for sale later this month. CBRE Hotels, on behalf of Fifty Group, is managing the sale.
Hotel Features and Performance
The hotel occupies a large 4,657sqm freehold CBD riverfront parcel. It features 74 guest rooms, a conference and meeting centre, Riverside Restaurant, and recreational facilities, including a swimming pool, gymnasium, substantial on-site parking, and a detached two-bedroom manager’s residence. The hotel, the only Accor-branded hotel in the region with no significant current or foreseeable competition, is being offered with vacant possession.
Approximately $4m has been spent on recent renovations, covering bathrooms, guest rooms, exterior, and common areas. The hotel earned an EBITDA of over $2m in 2024, with an 84% occupancy and an average daily rate of $183.
Potential Development Site
Next to the hotel lies a 1,447sqm parcel of land, which, subject to council approvals, offers potential for development into commercial, residential or retail sectors. This land could also be used to expand the hotel.
Investment Opportunities and Economic Momentum
Hayley Manvell, Director at CBRE Hotels, described the sale as an excellent investment opportunity, particularly as the region has been announced as one of the upcoming Olympic venues. The hotel’s strong financial performance and full-service offering drive performance across multiple income streams, including rooms, conferencing, and the restaurant.
The Mercure Rockhampton and the adjoining development site are being offered for sale separately or together, with an Expression of Interest campaign set to launch later this month.
For more information contact CBRE Hotels’ Hayley Manvell and Wayne Bunz.
