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From left to right, Govind Mundra, Head of Development, Middle East & Africa, Wyndham Hotels & Resorts; Dimitris Manikis, President, EMEA, Wyndham Hotels & Resorts; Fiaz Talal Alenezi, Chief Executive Officer, Le Park Concord Company; Mohamad Haj Hassan, Country Head Kingdom of Saudi Arabia, Wyndham Hotels & Resorts; and Ehab Abu Isba, Chief Financial Officer, Le Park Concord Company. – Image Credit Wyndham
Wyndham Hotels & Resorts and Le Park Concord Company have entered into an exclusive development agreement to launch 100 Super 8 by Wyndham hotels in Saudi Arabia over the next decade.
Wyndham Hotels & Resorts has entered into a development agreement with Le Park Concord Company to establish 100 Super 8 by Wyndham hotels across Saudi Arabia within the next ten years. This move marks the company’s commitment to fostering accessible and sustainable hospitality within the region.
The Ministry of Tourism of Saudi Arabia actively supports the partnership, aligning the initiative with the country’s national tourism objectives. Le Park Concord is a hotel operator and developer in Saudi Arabia, currently managing over 900 rooms across 13 properties and developing an additional 13 hotels.
This strategic deal aims to make quality, affordable travel more accessible. As tourism accelerates in Saudi Arabia with millions of travelers visiting the country each year, the demand for reliable, budget-friendly accommodation continues to grow. The collaboration with Le Park Concord will help meet this need by introducing a trusted brand in key cities and along major highways.
As Saudi Arabia undergoes rapid transformation under Vision 2030, Wyndham and Le Park Concord are poised to meet the rising demand for quality, affordable lodging among international visitors and a growing domestic traveller base. In 2024, the Kingdom welcomed 30 million international tourists, a 9.5 percent increase from the previous year, and according to Saudi Arabia’s Ministry of Tourism, that number is expected to reach 150 million annually by the end of the decade.
As part of the agreement, the first Super 8 hotel is expected to debut in 2026. Future locations are planned along the Kingdom’s major highways and in key urban and transit hubs, including Riyadh, Jeddah, Makkah, Madinah, Al Khobar/Dammam, and surrounding areas. Many properties will feature smart modular construction and eco-conscious designs, aligning with both brands’ focus on efficiency, sustainability, and guest comfort.
Despite Saudi Arabia’s tourism boom, branded economy accommodations remain underrepresented. According to Knight Frank, only 6% of the country’s hotel pipeline is in the economy and midscale segments, creating a significant supply gap that Super 8 is well-positioned to address.
