Every year, there’s a brand-new hotspot everyone seems to be flocking to. In 2024, it was all about Marseille, for example – and we have our own ideas about the European destinations set to be big this summer.
And now, InsureandGo has joined the debate, armed with Google search data. By analysing year-on-year changes in searches for flights, hotels and itineraries, the insurance company has identified not only which destinations are piquing our interest, but also the ones we’re ditching.
Havana has seen one of the largest declines, with a drop in year-on-year searches of a hefty 28 percent, and while the Cuban capital brags a tonne of retro charm soundtracked by a rich music culture, people seem to be turning to Bali instead.
The southeast Asian destination has seen interest increase by around 16 percent according to the study, and it was recently named not only the most picturesque island in the world, but also one of the best places for culture.
In the US, the report shows people are swapping the long sandy beaches of Miami (down 15 percent) for the tower-packed streets of Chicago (which saw an increase of 41 percent). As for Europe, people are swapping Berlin for Innsbruck, and in the West Indies, Nassau has stolen the limelight from Kingston.
Read on for the 15 destinations where interest is on the down – and the up.
The top 15 cities tourists are turning away from
1 – Havana
2 – Miami
3 – Kingston
= Nadi
5 – GdansK
= Las Vegas
7 – Apia
8 – Stockholm
= Brussels
10 – Berlin
11 – London
= Wellington
13 – Singapore
14 – Dubai
= Delhi
The top 15 cities tourists are turning to
1 – Tokyo
2 – Rio de Janeiro
3 – Beijing
4 – Lucerne
5 – Kuwait City
6 – Seville
7 – Chicago
8 – Belize City
9 – Chiang Mai
10 – Tbilisi
11 – Hanoi
12 – Nassau
13 – Jakarta
14 – Santiago
15 – Buenos Aires
Did you see that the pretty Portuguese city named Europe’s best destination for a girls’ trip?
Plus: The underrated Baltic capital just named Europe’s best-value city break.
Stay in the loop: sign up to our free Travel newsletter for all the latest travel news and best stuff happening across the world.
