Tanzania’s tourism sector experienced substantial growth from 2021 to 2024, with international visitor numbers increasing by 132% and tourism revenues increasing by 200%.
Between 2021 and 2024, Tanzania experienced a significant increase in both international and domestic tourism. International tourists rose from 922,692 to 2,141,895, marking a 132% increase. Domestic tourism saw an even more substantial rise, with numbers growing by 308% from 788,933 to 3,218,352. This growth has led to Tanzania being recognized as the fastest-growing tourist destination in Africa by the United Nations Tourism body in 2024.
Government Initiatives and Global Recognition
The growth in Tanzania’s tourism sector is largely attributed to the initiatives led by President Samia Suluhu Hassan, including the implementation of mass COVID-19 vaccinations, which facilitated the reopening of international travel. The government’s promotional campaigns, such as “The Royal Tour” and “Amazing Tanzania,” have also played a crucial role. These efforts have increased tourism volumes and significantly enhanced tourism revenues, with international tourism income jumping from $1.3 billion in 2021 to $3.9 billion in 2024.
Awards and Achievements
Tanzania’s tourism achievements have been recognized globally, with several awards at the World Travel Awards, including Africa’s Leading Destination and World’s Leading Safari Destination for 2024. The Serengeti National Park was named the best safari destination globally for the sixth consecutive year. Other recognitions include Mount Kilimanjaro being named Africa’s Leading Tourist Attraction and the Tanzania National Parks Authority receiving accolades for service quality.
Wildlife Conservation Efforts
In addition to tourism growth, Tanzania has made significant strides in wildlife conservation. According to the International Union for Conservation of Nature, the country leads in lion, buffalo, and leopard populations. Efforts in anti-poaching and wildlife management have resulted in a 61% increase in the black rhino population and a nearly 90% decrease in elephant poaching incidents.
Future Prospects
With the current trajectory, Tanzania’s tourism sector is expected to continue growing, further boosting the economy and enhancing its global standing as a premier travel destination. The country is also set to host the African editio
