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You are at:Home » 7 Fresh Perfume Trends For Summer 2025
Lifestyle

7 Fresh Perfume Trends For Summer 2025

9 June 20251 Min Read
Lee Howes, Lush fragrance category lead, predicts that salty, marine scents will dominate summer, providing an instantly refreshing antidote to hot and humid weather. But don’t underestimate them, says Howes: “They can either be bold and brash or subtle and sensual,” he says. “For a jolt of refreshment, Dirty Perfume, £24, or Dirty Body Spray, £28, offers an instant blast of cool herbal notes with spearmint, sandalwood and thyme.” For something even more alluring, Howes adds that Salty Body Spray, £35, utilises floral neroli and rose, as well as warming and grounding oudh, plus salted notes that smell like “warm skin after you’ve just stepped out of the ocean.” This, he says, is one of Lush’s best-kept secrets. 
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