Is Your Loyalty Program Really Working? The Numbers Might Surprise You!

Loyalty programs should drive repeat bookings, deepen guest relationships, and boost your bottom line — so why are so many hotels seeing disappointing returns?

Generic systems miss the mark for today’s guests, especially when personalization and emotional loyalty are proven to drive stronger results. In fact, existing customers spend 67% more on average than new ones, but only if you engage them the right way.

In this guide, we unpack the surprising reasons behind the low ROI of loyalty programs across the industry. From outdated structures and misaligned incentives to missed personalization opportunities, we reveal where programs are falling short — and more importantly, how your hotel can turn things around.

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About Cendyn

Cendyn is a global hospitality cloud-based technology company that enables hotels to Find, Book, Grow – driving revenue, maximizing profitability, and creating deeper connections with guests through its integrated solutions.

Serving hoteliers for nearly 30 years, Cendyn has over 32,000 customers in more than 150 countries including brands Outrigger Hospitality, Hyatt, IHG, Aman Resorts & Hotels, Relais & Châteaux, Banyan Tree Hotels & Resorts, Coraltree Hospitality, and Onyx Hospitality Group – generating more than $20 billion in annual hotel revenue. The company supports its growing customer base with offices across the globe.

To find out more, visit cendyn.com.