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Duetto and The Hotels Network, a Lighthouse Company, Announce Strategic Partnership to Boost Direct Hotel Bookings and Optimize Marketing Spend – Image Credit The Hotels Network
Duetto, the world’s leading revenue management software provider for the hospitality industry, and The Hotels Network (THN), a Lighthouse company and the leading direct growth platform for hotels, today announced a strategic partnership that empowers hoteliers to boost direct bookings and optimize marketing spend.
This new integration allows hotels to leverage real-time occupancy data to automate and personalize direct booking campaigns. By connecting Duetto’s Dynamic Rate Engine (DRE) API with THN’s powerful segmentation capabilities, hotels can now create targeted offers based on specific occupancy thresholds, ensuring the right message reaches the right audience at the right time.
“By combining Duetto’s robust revenue data with THN’s powerful direct booking platform, hotels can now deliver highly personalized and timely offers to potential guests, driving conversion and maximizing revenue,” said John Lingos-Webb, VP of Global Partnerships & Alliances at Duetto. “This integration is another example of how Duetto continues to connect data silos that exist between systems in the hospitality industry. We are excited to launch this innovative integration that enhances the hotels’ most profitable channel, while enabling more efficient marketing spend.”
The partnership will offer several key benefits, including:
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Increased Direct Booking Conversion: Personalized offers will be provided based on real-time occupancy data, driving higher conversion rates.
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Improved Customer Experience: Tailored campaigns will create a more personalized and engaging online booking experience.
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Optimized Marketing Spend: Hotels will be able to focus on periods of lower occupancy, efficiently allocating their marketing resources.
“This feature marks a strategic partnership between our two companies, introducing a unique approach that unlocks a valuable new capability for our joint clients. As a strong advocate for greater connectivity and collaboration in our industry, I believe in partnerships that go beyond words—those that deliver real, measurable impact tailored to our clients’ evolving needs. This initiative is a practical solution, built not just through collaboration with Duetto, but also thanks to valuable input from industry leaders like Victoria Fisher at Penta Hotels, who helped shape it into a truly useful integration for hoteliers”, said Mercedes Blanco, Chief Partnerships Officer at The Hotels Network.
For more information about the partnership, visit: duettocloud.com/partners/integrations/the-hotels-network.
About Duetto
Duetto is the leading revenue strategy platform for the hospitality industry, unlocking revenue for rooms and event spaces in more than 6,800 hotels, casinos, and resorts globally.
The creators of Open Pricing, Duetto’s RMS leverages real-time data, predictive analytics, and automation tools to optimize pricing and revenue strategies, driving increased profitability and operational efficiency. With comprehensive reporting and forecasting capabilities, Duetto empowers hospitality professionals with the insights needed to navigate the complexities of the modern travel landscape.
Named the world’s #1 revenue management system in the HotelTechAwards four years running, from 2022 to 2025, Duetto is on a mission to become the revenue and profit operating system for the hotel industry.
For more information, please visit duettocloud.com.
About The Hotels Network
The Hotels Network, a Lighthouse company, is an inventive technology company working with over 20,000 hotels around the globe. Boasting an international team of specialists with deep expertise in hospitality, product design and consumer marketing, the company offers clients a full-stack growth platform to power their direct channel. By leveraging a series of integrated tools and analytics, hotel brands can attract, engage and convert guests throughout the user journey.
In addition to price comparison, reviews summary, and a suite of personalization options, THN’s Direct AI Suite is deeply integrated in their platform, from predictive analytics to generative AI. Predictive Personalization uses machine learning to predict user behavior and automatically tailor messaging and offers for each user. BenchDirect’s benchmarking tool provides unmatched competitive data for the direct channel. Recent innovations include KITT, an AI-powered receptionist, and Loyalty Lite, a seamless guest login tool for personalized booking experiences.
THN is proud to have been recognized for the company’s product innovations, rapid growth, and unique workplace culture for the third year in a row, most recently named the Best Direct Booking Tool for 2025 in the prestigious HotelTechAwards.
