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Episode 273 – Experiential Marketing: Crafting Memorable Guest Experiences – Image Credit TravelBoom Marketing
We’ve said it on this show for years. No one is coming to stay at your property; they are coming to experience your area. Your property is just a necessity for the guest. (with the exception of a very few resorts). Therefore, your job as a hotelier is to be the conduit to the experience your guest is seeking. This is where experiential marketing comes in and that’s the topic today on episode 273.
As a reminder, every episode is also streamed live on YouTube and LinkedIn.
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About TravelBoom Hotel Marketing
TravelBoom specializes in developing and executing customized data-driven marketing solutions that drive direct bookings and growth for its clients. With over 25 years of experience in digital marketing for travel and hotels, TravelBoom leverages advanced data science and analytics to uncover insights and develop strategies that greatly enhance results for our clients and reduce reliance on third-party channels. TravelBoom is also host of the world’s #1 ranked Hotel Marketing Podcast and its quarterly Traveler Sentiment Study both of which can be found at www.travelboommarketing.com.