IHCL and Clarks Group Form Marketing and Distribution Partnership

IHCL has entered a marketing and distribution agreement with Clarks Group of Hotels, incorporating four Clarks properties into its SeleQtions brand.

IHCL has announced a strategic marketing and distribution partnership with Clarks Group of Hotels. This agreement will see four Clarks hotels in Agra, Jaipur, Khajuraho, and Lucknow marketed under IHCL’s SeleQtions brand. The SeleQtions brand is known for its collection of hotels that offer unique experiences and are recognized for their distinctive identities.

The partnership will leverage IHCL’s global marketing and distribution capabilities, combined with the established heritage and brand strength of Clarks Group. The collaboration aims to enhance the presence of these hotels in India’s historic tourist circuits.

The properties involved in this agreement include Hotel Clarks Shiraz in Agra, a 236-room hotel located near the Taj Mahal and Agra Fort. Clarks Amer in Jaipur, with 216 rooms, is set amidst greenery and reflects the vibrant culture of Rajasthan. Clarks Khajuraho, near UNESCO-listed temples, offers 104 rooms and is inspired by the sculptures of Khajuraho. Clarks Avadh in Lucknow, featuring 97 rooms, is situated along the Gomti River and reflects the Awadhi cultural heritage.

This partnership is expected to contribute to the expansion of the Clarks brand and enhance the offerings in key tourist destinations across India.