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These days, celebrity endorsements and brand pairings are a dime a dozen. It’s a formula that has worked for years, one that has given rise to some of the most iconic partnerships in pop culture history. Whether it’s Nike and Michael Jordan, Pepsi and Britney Spears or Calvin Klein and whichever rising beefcake is fronting their latest ad campaign, the right matchup can do wonders for a brand’s legacy.
But when we’re talking about legacies, no conversation would be complete without including Grammy-winning, multi-platinum hip-hop duo OutKast. With decades of hits under their star-studded belts, Big Boi and André 3000 have created countless tracks that have left a lasting mark on pop culture as a whole. We recently had the chance to chat with Big Boi about his latest unexpected collaboration—one that truly feels like a match made in heaven.
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Staying true to the duo’s legendary career, Big Boi has leveled up once again with a fresh partnership with Whirlpool. Fans of the brand may already be familiar with the new Whirlpool® Smart Front Load Washer with FreshFlow™ Vent System, which is currently available online and in-stores. But now, thanks to this unexpected matchup, fans can get one of five limited-edition machines that feature Big Boi’s signature designs—and even play the classic hit “So Fresh, So Clean” when a load finishes. Intrigued? So were we.
“They wanted the epitome of fresh,” Big Boi explained in response to how the collaboration came about. “They knew they had to come holla at the best! You feel me?” He continued, “I mean, everybody knows the theme to the dream: So Fresh, So Clean. It don’t stop, man!”
Meet the Whirlpool® Smart Front Load Washer with FreshFlow™ Vent System
This fan-favorite, extra-large capacity front-load washer comes packed with a trio of freshness features—along with the all-new FreshFlow™ Vent System. According to Whirlpool, it’s the first fan-powered system with antimicrobial protection designed to keep not just your clothes fresh, but the washer itself too. The new FanFresh® Option keeps clothes fresh during their time in the washer, while the Dry Drum Cycle reduces excess moisture in the drum and door, and an antimicrobial rubber seal helps prevent odor-causing bacteria from forming between uses.
Best of all, this sucker was designed by Big Boi himself, which means its matte black finish, thousands of hand-placed crystals around the door and knob, and certified fresh-and-clean badge—each signed by the artist—were all his ideas. And to make sure it was ready for market, Whirlpool even sent one to Big Boi to test out before releasing them to the public. But what Big Boi didn’t expect was how good the tune would sound after each load.
“It sounds amazing,” Big Boi said, “I was expecting to hear ‘ding, ding, ding, ding…(he mimicked a chimed version of the tune “So Fresh, So Clean”), but no, the whole song comes on. My mom was upstairs and heard it too, and she was like, ‘Oh man, that’s cool.’”
Whirlpool Brand
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How to Win 1 of 5 Limited-Edition Washers
Big Boi’s collaboration with Whirlpool gives fans a chance to snag one of five limited-edition Whirlpool® Front Load Washers that play “So Fresh, So Clean” after every cycle. To enter, follow @WhirlpoolUSA on Instagram and both like and comment #whirlpoolsofresh on Whirlpool and Big Boi’s Sweepstakes post. You can also tag a friend in the comments for an extra entry, so do what you gotta do to strengthen your chances.
Keep in mind, entries close September 23, so you’ve only got a couple of weeks to get in on the fun. Winners will be notified via direct message on Instagram after the sweepstakes wraps up, so keep an eye on your inbox. That said, time’s ticking—don’t wait if you want one of these washers in your home without dropping some serious cash.
“It’s just super cool, man,” Big Boi said about the unique partnership. “We’re just trying to make the world fresh and clean, one step at a time, baby.”
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