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San Francisco led in ADR and RevPAR growth – Image Credit Unsplash
- The U.S. hotel industry saw a slight decline in key performance metrics for the week ending September 6, 2025, compared to the same period in 2024.
- Houston experienced the most significant drops in occupancy and revenue, while St. Louis and San Francisco reported notable gains in specific areas.
The U.S. hotel industry experienced a slight downturn in performance for the week ending September 6, 2025, according to CoStar’s latest data. CoStar, a prominent provider of real estate analytics, reported year-over-year declines in several key metrics.
During the week of August 31 to September 6, 2025, the industry experienced a 0.5% decrease in occupancy, resulting in a rate of 57.7%. The average daily rate (ADR) fell by 0.2% to $149.52, while revenue per available room (RevPAR) decreased by 0.7% to $86.20.
Houston faced the most significant challenges, with occupancy dropping 12.4% to 49.8% and RevPAR plummeting 18.7% to $53.29. These declines are attributed to the aftermath of Hurricane Beryl in 2024, which had previously spurred a surge in displacement demand.
Both Houston and Detroit experienced the largest declines in ADR, with each seeing a 7.1% drop, resulting in rates of $106.91 and $119.90, respectively.
Conversely, St. Louis reported the highest increase in occupancy, rising 15.7% to 62.1%. San Francisco led in ADR and RevPAR growth, with increases of 10.4% to $188.17 and 24.7% to $128.70, respectively, showcasing a more positive trend in these markets.
