Kendra Scott just kicked off the weekend with big and exciting news.
The billionaire brand founder, who appeared multiple times as a guest investor on ABC reality series Shark Tank, is set to join the show’s upcoming Season 17.
On Friday, the 51-year-old fashion powerhouse teased her followers with a thrilling announcement ahead of the show’s premiere.
In an Instagram post, the jewelry mogul delivered a bold message, showcasing her enthusiasm and readiness for what lies ahead.
“Couldn’t be more excited to return to the tank as a guest shark on @sharktankabc! Let’s do this,” she captioned her post along with the official promo photo for the show’s return.
Kendra Scott's IG Update: "Couldn’t be more excited to return to the tank as a guest shark on @sharktankabc! Let’s do this. 🦈" pic.twitter.com/n3id1ijn6A
— Polly (@pollygarcia0915) September 20, 2025
The post generated buzz among her followers, who flooded the comments with messages of support and excitement.
“Congratulations! Can’t wait to watch!” one said.
“Great to see you back for the season!!!!” a second user wrote.
“Congratulations @officialkendrascott, I can’t wait to see you on the show!” a follower noted.
Another user expressed the same and remarked, “I hope you will make more deals than you did last season.”
Besides fans, Scott’s IG announcement caught the attention of fellow Shark Daymond John, who wrote “Welcome Back!!”
Adding to the list was Mexican-American businessman and Season 16’s Daniel Lubetzk.
“Love some familiar Sharks!” he commented.
Confirmed Guest Sharks for Season 17 of Shark Tank
Following the show’s Season 16 finale back in May, the episode also marked the departure of Mark Cuban after 15 seasons.
Despite bidding farewell to one of the show’s most recognizable Sharks, the reality series is back with Season 17, offering exciting new pitches, entrepreneurs and can’t-miss deals.
“The Sharks – tough, self-made, multimillionaire and billionaire tycoons — will continue their search to invest in the best businesses and products that America has to offer, and will once again give people from all walks of life the chance to chase the American dream and potentially secure business deals that could make them millionaires,” the statement read in a press release, as reported by Variety.
Shark Tank‘s new season is set to premiere on September 24 on ABC and can be streamed via Hulu.
As for the lineup of guest Sharks set to join Scott, this includes Allison Ellsworth, founder and chief brand officer of Poppi; Alexis Ohanian, venture capitalist, Seven Seven Six founder and Reddit co-founder; Chip and Joanna Gaines, founders of Magnolia; Michael Strahan, Good Morning America co-anchor and SMAC co-founder; Fawn Weaver, founder and CEO of Uncle Nearest Inc.; and Rashaun Williams, venture capitalist and Atlanta Falcons limited partner.
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