How The Watergate Hotel Future-Proofed Its Digital Presence for AI-Driven Search

THE CHALLENGE

With AI-powered search engines like Google’s AI Overviews, ChatGPT, and Gemini redefining how travelers search, The Watergate Hotel needed to ensure its digital presence remained highly visible.

The goal was to evaluate whether its website content, structure, and schema were optimized for Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO), critical steps to stay competitive in an AI-driven search landscape.

THE SOLUTION

Cendyn conducted a comprehensive AI SEO Audit, evaluating The Watergate Hotel’s website across 10 categories, including content readability, structured data, voice search optimization, and AI Overview visibility.

Key actions included:

• Implemented schema markup for The Next Whisky Bar, Top of the Gate, and Kingbird, while identifying gaps across the Stay, Rooms, and Offers pages.
• Added Wedding FAQ schema and refined FAQ content to improve voice search and AI-readiness.
• Resolved schema errors, optimized meta tags with intent-based, natural language keywords to improve alignment with AI-driven search queries.
• Confirmed the hotel’s presence in Google AI Overviews high-value queries.
• Audited and updated listings in Google Business Profile to align with AI search standards.
• Refreshed the Local Attractions page, removed outdated content, and implemented canonical tags to improve visibility.
• Developed a Kennedy Center landing page, fully optimized for SEO and brand alignment, to capture high-intent search traffic.

THE RESULTS

The audit revealed that The Watergate Hotel is exceptionally well-positioned for AI-driven discovery:

• Overall Score: 48/50 (Excellent)
• AI Overviews visibility: Appears for nearly 1,500 keywords, confirming strong competitive presence

Key strengths:

• Content readability and tone (5/5)
• Strong brand clarity and recognition (5/5)
• Optimized Google Business Profile listings (5/5)

Growth opportunities:

• Enhance schema markup on Rooms, Suites, and Offers pages (currently 4/5)
• Improve room/amenity visualization through structured data (currently 4/5)
• The Kennedy Center landing page also delivered measurable gains, including improved rankings for high-intent terms such as “hotels near Kennedy Center DC” and “unique wedding venues DC,” as well as increased AI visibility through ChatGPT results. These optimizations built a resilient organic foundation that drove higher impressions, clicks, and high-intent traffic, even during slower booking periods.

CONCLUSIONS

Thanks to Cendyn’s AI SEO Audit and targeted recommendations, The Watergate Hotel is future-ready for AI-powered search, ensuring its iconic brand remains discoverable and competitive as traveler behavior evolves.

About The Watergate Hotel

Set along the banks of the Potomac River, The Watergate Hotel is a luxury urban resort that blends modern design with iconic history. Originally designed by Luigi Moretti to echo the river’s flow, its avant-garde architecture is complemented by Ron Arad’s striking interiors. With a mix of mid-century modern style, contemporary luxury, and a storied past, The Watergate Hotel redefines elegance in Washington, D.C.

About Cendyn

Cendyn is a global hospitality cloud-based technology company that enables hotels to Find, Book, Grow – driving revenue, maximizing profitability, and creating deeper connections with guests through its integrated solutions.

Serving hoteliers for nearly 30 years, Cendyn has over 32,000 customers in more than 150 countries including brands Outrigger Hospitality, Hyatt, IHG, Aman Resorts & Hotels, Relais & Châteaux, Banyan Tree Hotels & Resorts, Coraltree Hospitality, and Onyx Hospitality Group – generating more than $20 billion in annual hotel revenue. The company supports its growing customer base with offices across the globe.

To find out more, visit cendyn.com.