The September 2025 HTL Market Update provides a comprehensive analysis of Ireland’s hospitality sector performance during the summer season, along with investment trends, tourism statistics, and notable industry developments.
Hotel Performance
National hotel occupancy increased to 80.7%, up 0.4 points year-on-year, while Average Daily Rate (ADR) rose 3.9% to €150, driving a 4.5% RevPAR gain to €121. Despite lower inbound tourism, robust domestic demand sustained performance.
Dublin: Occupancy up to 83.5%, but ADR dipped 1% to €175, leaving RevPAR flat at €146. Strong concert and sports event calendars, including major acts and the Aer Lingus College Football Classic, boosted demand.
Regional cities also showed resilience: Cork, Galway, and Limerick saw small occupancy declines but ADR growth between 3.7–3.9%, resulting in overall RevPAR growth of 3.2–3.5%.
Transactions and Investments
- Ireland’s hotel market saw €340 million in completed sales in the first half of 2025, reflecting continued investor confidence.
- The landmark Dalata Hotel Group acquisition by Pandox and Eiendomsspar for €1.4 billion was the year’s largest transaction, signalling strong international appetite.
- Globally, major deals included Brookfield’s €776 million purchase of Generator Hostels, Marriott’s $355 million acquisition of citizenM, and Tristan Capital Partners’ €242 million buyout of easyHotel. These underline consolidation trends and the growing appeal of lifestyle and budget brands.
Hotel Pipeline and Supply
Dublin continues expanding, with 5,400 new rooms forecast by 2029 (+19%). Notable 2025 openings include the 245-room citizenM St. Patrick’s, Moxy Dublin Docklands (183 rooms), and Moxy Belfast (179 rooms). The Mercantile Hotel also reopened following redevelopment.
Tourism and Events
Inbound tourism fell 9% in visitors, 7% in nights stayed, and 14% in spending compared to 2024, despite Dublin Airport ranking 20th globally for international passengers. Main source markets were Great Britain (39%), US (20%), Germany (7%), and France (6%).
Key events included the Crown Square launch in Galway, The Reserve opening at Killashee Hotel, and Crowe’s participation in major conferences in Ireland and the UK.
Outlook
The report concludes that Ireland’s hospitality sector remains financially resilient amid global uncertainty, supported by domestic tourism strength, ongoing foreign investment, and a robust hotel pipeline.
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Ireland Hospitality, Tourism & Leisure Market Update September 2025
