Your hotel’s online booking engine needs a variety of photos to attract guests and generate excitement for upcoming stays, so choose one like WebRezPro that allows you to create a slideshow for each room type. Here are the kinds of professionally taken pictures that should be featured there:
- Guestroom – Include multiple shots for each room type—ideally, at least four—to display your guestrooms’ best features and amenities. Bathrooms, balconies, and kitchenettes should be shown along with the bed, main area, and any special offerings. However, you don’t need to photograph absolutely everything. If you’re presenting close-ups of the coffeemaker and inside cupboards, you’ve taken it too far.
- Exterior – Featuring an exterior shot in slideshows helps guests recognize your property, shows location benefits, and builds credibility. A well-maintained facade indicates professionalism and a positive stay experience. Even budget properties without impressive locations can make a promising first impression with the right shot. Invest in a couple flower boxes and avoid showing every car in the parking lot. Note that external photos should be taken during the day rather than at night. Nocturnal images fail to convey the essence of your property and leave guests wondering if you have something to hide.
- Seasonal – Your property’s stay experience may vary significantly by season, summer hikes turning into winter ski runs. If this is the case, your photos should change as well, enabling guests to envision that experience accurately. WebRezPro’s booking engine allows you to limit the dates a photo is shown so that it only appears during the appropriate time of year.
- Location – Adding a location photo as a background image is a great way to enhance your property’s appeal, whether it’s of your white sand beach, most popular hiking trail, or bustling cityscape. It proves to guests that you’re in a desirable area, along with the nearby activities showcased on your website. You could also include a location shot in your unit slideshow, though the focus there should primarily be on your guestrooms—a single photo is best.
- Upsell – If your booking engine empowers you to offer upsells during the reservation process—like WebRezPro does—those upsells need photos as well. There’s nothing like a close-up of that eggs Benedict with creamy hollandaise to build excitement for your breakfast offerings.
The right selection of carefully curated images is crucial to conveying the guest experience and inspiring bookings.
