Health, Sustainability, and Personalization Take Center Stage

The 2026 What’s Hot Culinary Forecast highlights a shift towards healthier, functional beverages, emphasizing consumer preferences for low-and no-alcohol options, locally sourced spirits, and personalized hydration solutions.

The beverage industry is undergoing significant changes as consumer preferences evolve towards healthier and more sustainable options. The National Restaurant Association’s latest 2026 research identifies key trends shaping the future of beverage consumption, with a focus on health, personalization, and sustainability.

Health and Wellness at the Forefront

As health and wellness remain a priority for consumers, demand for beverages that provide more than basic hydration is increasing. Functional drinks, such as energy drinks, fermented beverages (e.g., kombucha), and CBD-infused drinks, are gaining popularity. These beverages are sought not only for their health benefits, such as improved digestion and immune support, but also for their mental wellness benefits.

The Rise of Low-and No-Alcohol Beverages

Particularly among Millennials and Gen Z consumers, there is a growing trend toward low- and no-alcohol drinks. These beverages cater to those looking for social inclusion without the adverse effects associated with alcohol consumption, such as hangovers or anxiety. Moreover, these drinks often contain added functional ingredients that support stress management and mental clarity.

Local Sourcing and Sustainability

Consumers are increasingly interested in locally sourced spirits, driven by the desire to support regional artisans and minimize environmental impact. This trend is not only about enjoying unique flavors but also about fostering a connection with the community and contributing to local economies. The emphasis on sustainability extends to the production methods and the reduction of transportation emissions.

Personalized Hydration Options

Another significant trend is the rise of personalized hydration solutions, such as smart water and beverages tailored with specific electrolytes or supplements. Some restaurants have even introduced water menus curated by water sommeliers, highlighting the importance of taste profile and source in hydration choices.

Emerging Beverage Trends

Looking beyond the top trends, the forecast also identifies emerging beverages that are set to capture consumer interest. These include Soju, a Korean distilled spirit; mood- and mental-wellness beverages enhanced with adaptogens and mushrooms; and CBD-infused drinks. Each of these options reflects the ongoing trend toward beverages that support overall wellness and address specific consumer needs.

In conclusion, the 2026 beverage trends reflect a broader shift in consumer behavior towards products that are not only enjoyable but also beneficial to health, environmentally sustainable, and personally tailored. As these trends continue to evolve, they are likely to shape the beverage industry significantly in the coming years.

Download the 2026 What’s Hot Culinary Forecast.