From Project to Measurable Results With Michael Olberding

Behind every successful Vizergy project is a team aligned around one goal: helping hotels achieve measurable, long-term digital performance. In this episode of The Vizergy Interview Series, Account Executive Michael Olberding shares his perspective on communication, collaboration, and how early alignment between teams creates stronger outcomes for hospitality brands.

1. How do you ensure everyone stays aligned from the very beginning of a project?

• Identify clear points of contact to keep milestones moving forward
• Communicate consistently with concise, easy-to-read follow-ups
• Include relevant team members with “need-to-know” information
• Provide actionable next steps after each touchpoint
• Invite questions and call out important details directly

2. Why is early involvement from the account manager so important during a website build?

• Ensures existing strategies are incorporated into the new site
• Helps align the build with long-term performance goals
• Allows the PM and AM to apply the latest widgets, tech, and best practices
• Creates a smooth transition into post-launch management

3. What challenges arise when internal communication isn’t seamless, and how can teams prevent them?

• Disjointed communication can make teams appear unaligned to the client
• Repeated questions erode confidence in the process
• Regular internal touchpoints between PMs and AMs help maintain shared visibility
• Staying updated on quick changes ensures consistent and accurate messaging

4. How does shared consciousness between the pm, am, and client impact long-term digital success?

• Alignment keeps everyone pointed toward the same overarching goal
• Each role brings a unique perspective that contributes to strategy
• Regular collaboration ensures all aspects of the digital ecosystem are considered
• Unified direction leads to stronger execution and better long-term results

5. Can you share an example of how early cross-department collaboration improved execution or results?

• A multi-property website build was streamlined through early collaboration
• Consistent design frameworks accelerated production and reduced build time
• Account Management helped transfer critical conversion pages and strategies
• Results included better performance, higher traffic, and stronger conversions
• Close teamwork prevented dips in visibility and ensured continuity across sites

Ready to strengthen your hotel’s digital strategy?

If you want a website and marketing strategy built on alignment, communication, and measurable performance, our team is ready to help.

About Vizergy Digital Marketing

For over 25 years, Vizergy has served the hospitality industry with leading marketing technologies and exceptional service for clients worldwide. Vizergy’s platform is easy to use, turnkey, and SMART — continually enhanced to help hotels compete within the market and maximize revenue. By leveraging a data-first approach, hospitality marketing is not only the mission, but Vizergy’s sole focus. Reach out to our team for more information.