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You are at:Home » Ashes Tour Fuels Record Hotel Occupancy and Rates Across Australia
Ashes Tour Fuels Record Hotel Occupancy and Rates Across Australia
Travel

Ashes Tour Fuels Record Hotel Occupancy and Rates Across Australia

18 December 20252 Mins Read

  • The Ashes Tour significantly boosted hotel occupancy and revenue in Perth, Brisbane, and Adelaide, with record-breaking figures.
  • Forward bookings in Adelaide are nearing full capacity, highlighting the tour’s impact on the travel industry.

The Ashes Tour has driven a surge in hotel performance across key Australian cities, with Perth and Brisbane seeing unprecedented occupancy and revenue. According to CoStar, a leading provider of real estate analytics, the tour has driven hotel occupancy in Perth to an impressive 96% during the first Test from November 21-25. The average daily rate (ADR) reached AUD 409.36, and revenue per available room (RevPAR) reached AUD 393.03, marking the highest figures on record for the city and reflecting year-over-year growth of nearly 50%.

Brisbane also saw a significant boost during the second Test from December 4-8, with occupancy peaking at 90.3% on the first night. The city recorded its highest ADR and RevPAR on the third night, with increases of 55.7% and 74.4%, respectively.

Adelaide is set to continue this trend as it prepares to host the third Test, which starts on December 17, with forward bookings already peaking at 96.1%. The upcoming Tests in Melbourne and Sydney are also seeing strong booking levels, with Melbourne at 84.6% occupancy on December 27 and Sydney at 61.3% on January 4.

This surge in hotel performance highlights the significant impact of the Ashes Tour on the travel and hospitality industry, offering a much-needed boost following the challenges posed by the COVID-19 pandemic.

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