Tom Brady, Jay-Z and Travis Scott Announced as Guests for Exciting Event

Fanatics Fest 2026 is officially coming back to New York City, and the star power is already catching attention. 

The four-day sports and culture festival will take over the Javits Center from July 16-19, bringing together legendary athletes, global music stars and passionate fans under one roof. 

Leading the announcement are NFL icon Tom Brady, hip-hop mogul Jay-Z and superstar artist Travis Scott, all confirmed to appear at the highly anticipated event.

After a record-breaking debut that earned it the nickname “the Comic-Con of Sports,” Fanatics Fest is expanding in both size and scope for its 2026 edition. For fans who love big moments, this year’s guest list delivers early and often. 

Brady will once again headline the event, bringing his championship legacy and growing business presence in the sports collectibles world. Jay-Z, a longtime cultural force and Fanatics partner, will appear as part of the festival’s focus on how sports and style continue to blend. Travis Scott adds another layer, representing the bridge between music, streetwear and modern fandom.

Kevin Hart has also been newly confirmed following his partnership with Authentic Brands Group, further boosting the entertainment value of the weekend.

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Fanatics Fest 2026 Brings Sports and Culture Together

Fanatics Fest 2026 is designed as a full experience rather than a simple meet-and-greet. Over the four days, attendees can explore interactive sports zones that let fans test their skills, compete in challenges, and feel closer to the games they love. 

A large collector’s hall will feature rare trading cards and memorabilia from top auction houses, giving collectors a chance to see items that are rarely available in one place.

Panel discussions will place fans face-to-face with athletes and entertainers who shape today’s sports world. These conversations are expected to focus on careers, business moves, and the future of fandom, all explained in ways that everyday fans can enjoy. Live podcast tapings and exclusive merchandise drops will also be part of the schedule, adding to the sense that something is always happening on the show floor.

Fanatics confirmed that more than 500 athletes and celebrities are expected to appear across the four days. In addition to Brady, Jay-Z, Scott and Hart, the growing talent list includes stars like Aaron Judge, Kevin Durant, Jalen Brunson, Karl-Anthony Towns, Mike Tyson, Diana Taurasi, Allen Iverson, Trae Young and Klay Thompson. 

One of the most talked-about reveals came through a creative livestream on Twitch hosted by New York Giants running back Cam Skattebo. Using a video game-style Royal Rumble format, Fanatics surprised fans by unveiling guests in real time, turning a simple announcement into a moment fans could share together online.

With its mix of sports legends, music icons and fan-first experiences, Fanatics Fest 2026 is shaping up to be one of the biggest entertainment events of the summer in New York City.

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