Mercure Rockhampton Hotel in Australia Sold to Felix Capital; Property to Remain Under Mercure Brand

The Mercure Rockhampton has been sold to Felix Capital, marking one of the first major hotel transactions completed in Australia in 2026.

Felix Capital, a Sydney-based investment and development firm, has acquired the Mercure Rockhampton from Fifty Group. CBRE Hotels’ Hayley Manvell, Wayne Bunz and Taylor Morris exclusively managed the sale via an on-market Expression of Interest campaign. The sale is among the first major hotel transactions in Australia to be completed in 2026.

The Mercure Rockhampton is located on a 4,657 square metre freehold riverfront site on Victoria Parade, overlooking the Fitzroy River. The hotel features 74 guest rooms, each ranging from approximately 24 to 47 square metres and including private balconies. Facilities at the property include a 443 square metre conference and meeting centre, a restaurant and bar, a swimming pool, a gymnasium, on-site parking, and a detached two-bedroom manager’s residence.

In recent years, the property has undergone a multi-million-dollar refurbishment program covering guest rooms, bathrooms, exterior works, and common areas. The hotel sits adjacent to an additional 1,447 square metre parcel of land, which has been integrated with the property via the parking area. This adjoining land offers development potential for accommodation expansion or mixed-use projects.

The Mercure Rockhampton will continue to operate under the Mercure brand, with Accor as franchisor and La Vie Hotels and Resorts retained as the operator.

According to Felix Capital, the acquisition is part of the firm’s ongoing strategy to invest in regional hotel assets. Felix Capital has also announced plans for a $150 million Crowne Plaza development in Maroochydore, which will include 180 guest rooms, a 30-metre swimming pool, and a 160-seat restaurant, with completion targeted for 2028.

CBRE Hotels reported strong buyer interest in the Mercure Rockhampton sale, citing high levels of enquiry and multiple offers during the campaign. The transaction reflects ongoing demand for regional Queensland hotel assets and limited availability of similar properties in the market.

No changes to the Mercure Rockhampton’s brand or management structure were announced as part of the sale.