Costco Shoppers Can’t Get Over This New Sofa’s Weirdly Genius Feature

Upgrading a living room usually means choosing between comfort, style or convenience. Rarely do you get all three in one piece, and even more rarely does a sofa spark jokes, disbelief and genuine awe in the comments section. But that’s exactly what’s happening right now as Costco shoppers stumble across a new couch that feels less like furniture and more like something out of a futuristic home theater setup.

People scrolling past videos of it are doing double takes, replaying clips and immediately imagining never standing up again. Some are joking that it eliminates the need for snack breaks entirely. Others say it might permanently change movie nights, sports watching and lazy Sundays on the couch. It’s not every day that a sofa goes viral for a feature no one knew they needed.

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A Couch That Does More Than Just Recline

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The buzz-worthy piece, shown by @costcohotfinds, is the Alton Leather Power Sofa with Cooling Unit, priced at $1,699 in Costco warehouses. At first glance, it looks like a sleek, modern leather setup. But the real shock comes when you realize it has a built-in cooling unit tucked into the center console. While many commenters are calling it a fridge, the label clarifies that it’s technically a cooling unit, not a refrigerator. Still, the idea of chilled drinks within arm’s reach has shoppers completely sold.

Beyond the cooling feature, the sofa includes built-in charging ports so phones and tablets stay powered without hunting for outlets. It also offers power reclining, allowing users to adjust their seat with the push of a button rather than wrestling with a manual lever. Combined with the leather upholstery, it’s designed to feel like premium theater seating without leaving your house.

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Why Shoppers Are Losing It

What’s really driving the hype is how unnecessary yet irresistible the features feel. Shoppers are joking that they would never get up once they sit down. Others are humorously pushing the concept to extremes, with some comments joking about whether it replaces every reason to leave the couch entirely.

There’s also the value factor. Leather power sofas with tech-forward features often cost far more at traditional furniture stores. Seeing something this loaded land at Costco makes it feel like a surprise deal, even at a higher price point. For movie lovers, sports fans or anyone building a home theater vibe, the combination of comfort, convenience and novelty is hard to ignore.

Related: Costco’s $25 Glassware Set Is Giving Anthropologie Vibes for Less