See All the 2026 Super Bowl Commercials

The Seattle Seahawks and the New England Patriots are heading to the 2026 Super Bowl, Bad Bunny is going to deliver one heck of a halftime showand the 2026Super Bowl commercials are promising to be hilarious and innovative.

You’ll see a lot of the usual brands associated with pigskin’s biggest night, including Bud Light, Hellmann’s mayonnaise and, of course, the beloved Budweiser Clydesdales.

While you’ll have to wait until kickoff to see most of the 2026 Super Bowl ads in full, you can check out some previews ahead of the Feb. 8 game below—and check back often, because we’re adding more and more Super Bowl spots as they go live, before, during and after the game on Feb. 8!

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2026 Super Bowl Commercials

Anthropic 2026 Super Bowl commercials

Anthropic, the company behind the Claude generative AI program, has two Super Bowl commercials in 2026.

In the first, a skinny guy does pullups and asks how to get a six pack quickly … and the answer isn’t “no,” but it also still isn’t what he wanted to hear.

In the second, a man tries to use AI to learn how to better communicate with his mother, and it gets pretty creepy.

Related: If You’re Anxious About Climate Change, You’re Not Alone—and You Can Start Feeling Better With These 48 Therapist-Backed Tips

Artlist 2026 Super Bowl commercial

Artlist has its first Super Bowl commercial this year. It was created entirely by AI in five days for a few thousand dollars. The commercial parodies other 2026 Super Bowl ads, including Bud Light, Budweiser, Pepsi and more.

Bud Light 2026 Super Bowl commercial

While you won’t be able to see the full spot yet, Bud Light released some teasers for their 2026 Super Bowl ad, which stars NFL legend Peyton Manning, Grammy winner (and longtime Bud Light aficionado) Post Malone and comedian and Tires star Shane Gillis.

In the first teaser, we see the group en route to a wedding, with Manning sitting shotgun while Gillis and Malone ride in the back with a keg of Bud Light. The group’s driver muses with Manning at the idea of a couple putting a keg of Bud Light on a wedding registry, while Gillis reminds Malone that he’ll have to give a speech at the nuptials, sending the “Circles” singer into a slight, brief panic.

The group then jam out to (honestly and affectionately, with this demo, what else?) “Rollin'” by Limp Bizkit. When they arrive at their destination, Malone invites the driver to be a guest at the wedding, telling him, “You got a collared shirt on, come on in.”

In a second teaser, Gillis arrives at the cocktail hour and orders a Bud Light, saying it’s for the bride, who loves the “clean, crisp taste.” He’s not alone in his craving, though, and we’re not sure if the bartender is going to buy that the bride requested three beers at once for herself.

In a full-minute spot, the trio are at the wedding when a Bud Light keg rolls down a hill, leading to the entire party to chase after it in a stampede set to “I Will Always Love You” by Whitney Houston.

Related: Everything You Need to Know About the 2026 Super Bowl Halftime Show

Budweiser Clydesdales 2026 Super Bowl commercial

Budweiser released two teasers for this year’s Clydesdale-centered ad, titled “American Icons,” and they’re each cute enough to make even the toughest linebacker shed a tear.

In the first, five Clydesdales (with stunningly perfect matching bangs) in a stable gaze at a moving bucket with curiosity.

In the second, a foal makes its debut learning to walk, then gallop, and … we’re not crying. You’re crying.

In the full ad, we see a foal befriend an eaglet, and we get to see the precious pair grow up together. And yes, we’re all crying.

Related: How Much Do Artists Get Paid for the Super Bowl Halftime Show? How Much Celebrities Get Paid to Sing at the Super Bowl

Dos Equis 2026 Super Bowl commercial

In a twist, Dos Equis is having networks pay them to air their 2026 Super Bowl ad, which brings back the Most Interesting Man in the World. You can also win some prizes here!

DoorDash 2026 Super Bowl commercial

Who could possibly be better than notorious grudge-holder 50 Cent to headline the 2026 DoorDash Super Bowl commercial, which is all about beef? Joining the multi-hyphenate petty king include Ann Michael Maye (wife of New England Patriots’ starting quarterback Drake Maye) and Katie Hoofnagle (fiancée of Sam Darnold, starting quarterback for the Seattle Seahawks), The Traitors and Love Island star Rob Rausch, Boston Rob and more.

“I’ve always been about keeping it real, so when DoorDash approached me about a social campaign around beef, it felt authentic from the start,” 50 Cent said in a statement. “They’ve got everything you need, and just like with beef, the receipts speak for themselves.”

Dunkin’ 2026 Super Bowl commercial

Ben Affleck is back in a new teaser titled “Golden Cringe” for the Dunkin 2026 Super Bowl commercial. In the snippet, Affleck talks to “Jen” and “Matt” to pitch them a project in a speech that goes awry in hilarious ways.

While we’re meant to assume Matt is Matt Damon, Affleck’s BFF and previous “Dunkings” co-star, and that then “Jen” may be either of his ex-wives, Jennifer Lopez or Jennifer Garner, they threw a curve ball: It’s Matt LeBlanc, Jennifer AnistonandJason Alexander!

e.l.f. cosmetics 2026 Super Bowl commercial

Melissa McCarthy takes center (sound) stage in the campy, hilarious telenovela-themed e.l.f. cosmetics 2026 Super Bowl commercial, which also stars telenovela icons Itati Cantoral and Nicholas Gonzalez.

Related: Why Melissa McCarthy’s Outrageous Super Bowl Ad Impressed Her Teens

eos 2026 Super Bowl commercial

Is It Cake? host Mikey Day stars in the 2026 eos Super Bowl commercial, which imagines what might happen if the show’s boom mic operator smelled so deliciously sweet that contestants thought she was made of actual cake.

Related: Eos’ Long-Awaited New Product Has Fans Ready to Rush to Stores: ‘Dreams Do Come True’

Expedia 2026 Super Bowl commercial

Ken makes his Big Game debut in the 2026 Expedia Super Bowl ad titled “Going Places With Ken”—and don’t worry, there’s no Mojo Dojo Casa House here!

Fanatics 2026 Super Bowl commercials

Kendall Jenner stars in the 2026 Fanatics Super Bowl commercial, in which she pokes fun at her athlete exes and the “Kardashian curse.”

Related: Oscar-Winning Actor Finally Makes His Super Bowl Ad Debut

Frank’s RedHot 2026 Super Bowl commercial

Ludacris stars in the “GOAT”-themed 2026 Frank’s RedHot Super Bowl ad, which also features cameos from the rapper’s past collaborators Chingy, DJ Infamous and Shawnna.

Related: Frank’s RedHot Brings Hip-Hop Energy to the Super Bowl

Grubhub 2026 Super Bowl commercial

Oscar winner Yorgos Lanthimos helms the 2026 Grubhub Super Bowl ad titled “The Feest,” and fans of the director will pretty much notice his signature style immediately.

They’ll also likely recognize another Oscar winner in the commercial: None other than George Clooney!

Clooney gushed to PEOPLE that Lanthimos is one of his favorite directors, adding, “Honestly, nothing changed [from working on a film to working on the ad]. He treats a 30-second spot the same way he treats a film. We’re in this incredible castle with these terrific actors. He uses his same cameraman that he shoots every film with. He has a very clear point of view, and that carried all the way through.”

You can watch an extended version of the ad here.

Related: United Airlines Adds Flights From Boston and Seattle to the San Francisco Bay Area for Super Bowl LX

He Gets Us 2026 Super Bowl commercials

Jesus clearly has one helluva marketing budget. He Gets Us is back with another Super Bowl ad for the Christians’ messiah in 2026, this one titled “More.” It’s part of a five-commercial series that launched in December with the theme “Loaded Words.”

Hellmann’s 2026 Super Bowl commercial

Hellmann’s mayonnaise released a teaser of their 2026 Super Bowl ad starring “Meal Diamond.” We can’t see the rocker’s face, but it’s an obvious play on Neil Diamond, and you can hear instrumentals from “Sweet Caroline” as the star preps to go onstage. Expect everyone at your party to sing along to this one when it goes live.

As it turns out, Andy Samberg plays Diamond, co-starring in the spot with Elle Fanning in a somewhat deranged, entirely hilarious singalong at a deli.

Related: The 10 Best Super Bowl Halftime Shows of All Time

Hims & Hers 2026 Super Bowl commercial

Rapper and actor Common narrates the 2026 Hims & Hers Super Bowl ad, which features the theme “Rich people live longer.” The spot shows disparities between health outcomes and life expectancy for the wealthy versus, well, the rest of us (especially in the United States, which remains one of the only developed countries without universal healthcare). You can see the ad below.

Instacart 2026 Super Bowl commercial

Ben Stiller and Benson Boone co-star in the 2026 Instacart Super Bowl spot, titled “Bananas.” Spike Jonze directs the spot, which features the duo as Europop stars and centers on the service’s “Preference Picker.”

Related: Super Bowl Sunday Won’t Be the Same in 2027 — Here’s Why

Kellogg’s Raisin Bran 2026 Super Bowl commercial

William Shatner stars in the 2026 Super Bowl ad for Kellogg’s Raisin Bran, in which he is in a spaceship on a mission to bring fiber to the masses … and make a lot of pooppuns.

“There’s a line between make sure you don’t offend anybody and have fun, and yet, you’re talking about going to the bathroom,” Shatner told PEOPLE.

Related: NFL Announces Tailgate Concert for Super Bowl LX

Kinder Bueno 2026 Super Bowl commercial

Prolific actor William Fichtner and Summer House star Paige DeSorbo star in Kinder Bueno’s first Super Bowl ad ever, showing that some yummy chocolate can improve (or at least distract from!) any “no bueno” moment.

Related: Paige DeSorbo’s Super Bowl Commercial Debut Hits Closer to Home Than You Think

Lay’s 2026 Super Bowl commercial

Titled “The Last Harvest,” the 2026 Lay’s Super Bowl commercial is another tearjerker. A potato farmer and his daughter discuss his retirement and reminisce on their memories of her growing up on the farm, then go digging for their (you guessed it) last harvest of spuds. Set to a cover of Keane’s “Somewhere Only We Know,” you’ll definitely want to have a hankie handy for this one.

Liquid Death 2026 Super Bowl commercial

Liquid Death released a teaser for their 2026 Super Bowl commercial featuring a series of yellow, papier-mâché heads. Such mystery!

Related: How to Watch and Stream the 2026 Puppy Bowl

MANSCAPED 2026 Super Bowl commercial

MANSCAPED brings some tongue in cheek humor to their 2026 Super Bowl ad, in which piles of abandoned scruff and stubble sing to the men who shaved them off.

The brand also has an extended cut of the “Hair Ballad.”

Related: Apple Music Announces Official Bad Bunny Interview Before Super Bowl LX

Michelob Ultra 2026 Super Bowl commercial

In the first teaser for Michelob Ultra’s 2026 Super Bowl commercial, we see a skier named Greg make a killer jump as Team USA Olympians Chloe Kim and T.J. Oshie look on in wonder. Kim gushes, “There’s only one man who could have taught him that.” (Michelob is a sponsor of Team USA!)

In the brand’s second teaser, Lewis Pullman makes his Super Bowl commercial debut as Greg, picking up the tab for his friends at a bar.

A mysterious voice asks him from offscreen, “Tired of always buying the Ultras, Gregory?”

On Jan. 28, 2026, the mystery man’s voice was revealed: It’s Kurt Russell!

He plays a legendary ski instructor showing Pullman’s “Greg” the ropes on the slopes.

You can tune in to the full Michelob Ultra ad for 2026 below.

Related: Reportedly Leaked Supreme Super Bowl Ad Sparks Backlash

Nerds 2026 Super Bowl commercial

Bravo icon Andy Cohen stars in the 2026 Nerds Super Bowl commercial, in which in typical Cohen fashion, he settles in at a pool party for some “juicy” news with a taste bud (get it?). You can see a teaser below.

In the full ad, Cohen and his giant, juicy pal Gummy hang out by the pool, pick out outfits for a red carpet and bond over their love of the sweet life.

Cohen told PEOPLE, “I only do things that are organic and that make sense, and I’ve been eating Nerds since I was a little kid. Being a part of a Super Bowl ad is like a ‘pinch me’ moment in a life of many ‘pinch me’ moments.”

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Novartis 2026 Super Bowl commercial

Novartis gets cheeky with their 2026 Super Bowl commercial, featuring current and veteran NFL tight ends George Kittle, Colby Parkinson, Rob Gronkowski, Tony Gonzalez, Greg Olsen, Delanie Walker and Vernon Davis, as well as Tampa Bay Buccaneers head coach Bruce Arians, a prostate cancer survivor, and more discussing prostate cancer. Set to “Only Time” by Enya, the Eric Wareheim-directed spot’s theme is “relax your tight end.”

Related: NFL Remembers Bad Bunny’s Performance With Shakira Before Super Bowl LX

Oakley | Meta 2026 Super Bowl commercial

Spike Lee, Marshawn Lynch, iShowSpeed, golfer Akshay Bhatia and Olympians Sky Brown, Sunny Choi and Kate Courtney will appear in the 2026 Oakley Meta Super Bowl ad, featuring their Performance AI glasses. You can tune in below.

Related: The Super Bowl Halftime Show Wasn’t Always a $13 Million Extravaganza—We’re Breaking Down Its Humble Beginnings

OIKOS 2026 Super Bowl commercial

In the 2026 OIKOS Super Bowl ad, the beloved Kathryn Hahn teams up with pigskin powerhouse Derrick Henry for a trolley ride through San Francisco, where the strength they get from OIKOS’ protein comes in handy!

Related: Emmy-Nominee Kathryn Hahn Reveals the Unlikely Role That’s Now a Fan-Favorite (Exclusive)

Pepsi 2026 Super Bowl commercial

Actor, writer and director Taika Waititi stars in the 2026 Pepsi Super Bowl ad, in which he plays a therapist for a polar bear, who takes a blind taste test of Pepsi Zero Sugar and Coke Zero Sugar. The polar bear then goes on a journey to find himself.

Poppi 2026 Super Bowl commercial

Charli XCX and Rachel Sennott star in the 2026 Poppi Super Bowl commercial, and they are both the moment (and so is The Moment director Aidan Zamiri, who’s behind the camera for this ad).

You’ll be able to watch the prebiotic soda’s spot during (and after) the big game.

Pringles 2026 Super Bowl commercial

In a short teaser for a Pringles 2026 Super Bowl commercial, we see none other than Miss Short n’ Sweet herself, Sabrina Carpenter, using the chips as flower petals to discern whether her crush loves her or loves her not.

In the full Pringles ad, Carpenter finds love … with a man made of Pringles. Hey, he’s better than a manchild, right?

Related: National Anthem Singer for NFL Pro Bowl Games Announced

Ramp 2026 Super Bowl commercial

Directed by The Office alum Randall Einhorn, Brian Baumgartner stars in the Ramp 2026 Super Bowl ad, reprising his role as beloved accountant Kevin. The only thing better? Even more Kevins.

Ring 2026 Super Bowl commercial

Get the Kleenex ready, because this one is a tearjerker.

The 2026 Ring Super Bowl ad features lost dogs finding their way home.

Related: The NFL Names Its First-Ever ‘Chief Kindness Officer’ Ahead of Super Bowl LX

Rippling 2026 Super Bowl commercial

The Chair Company and I Think You Should Leave star Tim Robinson stars as a would-be super villain in the 2026 Super Bowl commercial for Rippling.

Related: Jon Hamm Reunites With Fellow ‘SNL’ Standouts for ‘Salty’ New Super Bowl Ad (Exclusive)

Ritz 2026 Super Bowl commercial

Bowen Yang stars in the “shell phone” 2026 Ritz Super Bowl ad, a teaser for which you can see below.

In the full ad (below), Yang is joined by Oscar-nominated actress Scarlett Johansson and Emmy winner Jon Hamm for a pretty sweet (and salty!) time.

Related: Jon Hamm Reflects on Legendary ‘Mad Men’ ’60s Ads as Super Bowl Spots Debut (Exclusive)

Ro 2026 Super Bowl commercial

Serena Williams stars in the very first Super Bowl commercial for Ro, the weight loss program that she says helped her lose 34 pounds in a year, steady blood sugar and ease pressure on her joints.

Related: Rock Icon Jon Bon Jovi Gets a Surprise Role in the Super Bowl

Rocket and Redfin 2026 Super Bowl commercial

Lady Gaga channels her inner Fred Rogers(Mr. Rogers) in the Rocket and Redfin 2026 Super Bowl spot.

“Mr. Rogers was for generations a heartfelt presence for children and families all over the world,” Lady Gaga said in a statement. “I was honored to be asked by Rocket and Fred Rogers Productions to reimagine his beloved classic ‘Won’t You Be My Neighbor?’ for Rocket’s Super Bowl spot. I hope you sincerely enjoy this as much as I did, recreating it with fellow musicians and friends Alex Smith and Benjamin Rice.”

Related: Bad Bunny’s Super Bowl Guest List Could Include Other Major Stars

Skittles 2026 Super Bowl commercial

This one is pretty interesting! Lord of the Rings icon Elijah Wood will star in a 2026 Skittles Super Bowl commercial … live at a fan’s house during the game.

In a teaser for the spot, Wood plays a magical creature who’s essentially sort of a Skittles genie: Whenever the teenager girl in the ad blows her Skittles horn, Wood appears (complete with three legs, long nails, fur and a horn) and slaps a bag of the rainbow fruit-flavored snack into her hand.

“The tragedy of the character is that he gets ripped from his everyday life every time this teenager blows the horn and he has no free will; he has no control over it,” Wood told PEOPLE. “The sadness of the character is he’s just locked into this fate of having to deliver Skittles with this horn blast.” 

The Yellowjackets star said he loved the “audacity” of doing a live ad during the Super Bowl.

“This idea of performing a live ad on someone’s lawn at some random place in the United States was just really thrilling and fun,” he said. “And also a little scary, we’ve got to deliver.”

Related: Elijah Wood on Frodo’s Future and Why He’s Now Starring in a Skittles Super Bowl Stunt (Exclusive)

Slack 2026 Super Bowl commercial

MrBeast stars in the Slack Super Bowl commercial in 2026, the teasers of which show him using Slackbots, AI tools and other tools from Salesforce to plan and execute his visions.

Related: MrBeast’s Net Worth in 2026 Proves He’s One of the Most Successful Content Creators of All Time

Squarespace 2026 Super Bowl commercial

The Academy can’t get enough of the Oscar-winning duo of Emma Stone and director Yorgos Lanthimos, who team up once again for the 2026 Squarespace Super Bowl commercial. A teaser for the black and white clip opens up with a teary-eyed Stone (who’s nominated again this year for her performance as a tech billionaire with questionable ethics in Bugonia). It ends with a shot of a large house on a rock in a body of water. Deep!

In the full spot, which premiered on Feb. 4, 2026, we see Stone desperately trying to register the domain name emmastone.com, but it’s taken already.

Related: A Legendary Rock Trio Is Opening Super Bowl LX in Their ‘Backyard’

State Farm 2026 Super Bowl commercial

Keegan-Michael Key and Danny McBride star as hair metal rockers in the 2026 State Farm Super Bowl ad, which also features Katseye and Hailee Steinfeld.

“Every single day [of filming the ad] was something exciting to look forward to. We shot over the course of three days and every set was unique,” McBride told PEOPLE. “Every day, there were different actors. And we were … I don’t want to speak for Keegan, but the moment that Jake [from State Farm] showed up on set, I think we both got a little quiet. We both were a little starstruck.”

See a preview below.

Related: Hailee Steinfeld Teases Her ‘Fun Secret Project’ Tied to the Super Bowl — and Why She’s ‘So Excited’ (Exclusive)

Svedka 2026 Super Bowl commercial

Svedka Vodka will have their first Super Bowl ad ever this year, and it’s the first vodka brand to advertise during the big game since 1989. The 2026 Svedka Super Bowl commercial was created with generative AI (with creative direction from flesh and blood human beings!) and features the brand’s signature fembot doing dances submitted by fans. Because the video is age-restricted, you’ll have to watch the teaser here.

Related: A Purr-fect Alternative to the Super Bowl – Check Out the Great American Rescue Bowl (Exclusive)

Totino’s Pizza Rolls 2026 Super Bowl commercial

Totino’s Pizza Rolls brings back the beloved alien Chazmo for their 2026 Super Bowl ad teaser … sort of. In a mockumentary style, a woman is convinced that Chazmo is real and not just a mascot, and no amount of proof (including an actress named Stephanie on the call sheet to play Chazmo and meeting her in the flesh) can convince her. Sounds a lot like the conversations many of us have with our relatives these days, no?

Fans of the extraterrestrial snacker can rest assured that he is back … sort of! Behold, Chazmo: The Musical!

Related: Grammy-Winning Singer Has ‘a Lot of Big Feelings’ About Performing at the Super Bowl

Toyota 2026 Super Bowl commercial

Toyota released their first Super Bowl ad ahead of the 2026 big game, with the theme “Superhero Belt.” In the touching commercial, a grandfather and grandson bond over their Toyota RAV4s and the memories they make.

“At Toyota, we believe the most meaningful journeys aren’t defined by where you’re going, but by who is beside you along the way,” Dedra DeLilli, Vice President, Marketing Communications, Toyota Motor North America, said in a statement. “‘Superhero Belt’ captures how vehicles can become part of the moments and relationships that shape us, connecting generations through everyday experiences.”

Related: How Much Do Super Bowl Commercials Cost In 2026?

Traveller’s Whiskey 2026 Super Bowl commercial

Chris Stapleton stars in the 2026 Super Bowl ad, titled “Made for the Moment,” for his own brand, Traveller’s Whiskey.

Related: Watch Chris Stapleton’s Tear-Jerking National Anthem at Super Bowl

Tree Hut 2026 Super Bowl commercial

Tree Hut debuts its first-ever Super Bowl ad during this year’s Big Game, showing just how colorful self-care can be.

TurboTax 2026 Super Bowl commercial

Oscar winner Adrien Brody stars in the 2026 TurboTax Super Bowl ad, helmed by I, Tonya director Craig Gillespie. Titled “The Expert,” Brody pokes fun at himself in the commercial, a teaser for which you can see above.

“To make fun of the perception of me being this heavy, dramatic actor is really a blast and so fun, and it’s really liberating,” Brody told PEOPLE. “I think people have this misconception that if one does serious dramatic work, or if one gravitates toward that kind of work often, that he or she doesn’t have a funny bone. But I love comedy, and I love the idea of making fun of myself.”

Uber Eats 2026 Super Bowl commercial

Uber Eats released several teasers for its 2026 Super Bowl commercial starring Oscar winner Matthew McConaughey, Oscar nominated actor and director Bradley Cooper and Emmy-nominated White Lotus star Parker Posey.

Similar to last year’s Super Bowl ad, there is a conspiracy theory at play, and “Double P” (Posey) and “Double M” (McConaughey) team up to try to get to the bottom of it. (Fun fact: They also co-starred in Dazed and Confused together!)

Cooper, meanwhile, staunchly defends the integrity of the sport.

McConaughey has “beef” with Cooper’s character.

In the full ad, titled “Hungry for the Truth,” Cooper asks McConaughey, “Enough! You’re never going to convince me that football’s selling food. So, what do you say we just squash this beef?”

To his chagrin, McConaughey replies, “Beef’s food… so’s squash.”

Uber Eats also has an option where you can customize your own Super Bowl ad with different stars, including NFL greats Floyd “Porkchop” Womack and Jerry Rice (also a Dancing With the Starsalum!), Indianapolis Colts cornerback Ahmad “Sauce” Gardner, Chicken Shop Date host Amelia Dimoldenberg, Severance star Tramell Tillman, Addison Rae and even San Francisco 49ers mascot Sourdough Sam.

Xfinity 2026 Super Bowl commercial

The Xfinity 2026 Super Bowl ad features the original Jurassic Park cast of Laura Dern, Jeff Goldblum and Sam Neill reuniting at a much more peaceful park where everything runs smoothly thanks to Xfinity WiFi.

Related: We’re in It for the Ads! These Are the 56 Best Super Bowl Commercials of All Time