US Hotel Industry Sees Mixed Results Amid Weather Impacts and Market Fluctuations :: Hospitality Trends

Nashville saw a notable 24.1% surge in occupancy, reaching 71.0%.

National hotel occupancy dipped 4.3% year-over-year, while average daily rates remained steady.
Nashville and Minneapolis outperformed other markets, largely due to weather-related demand.

The U.S. hotel industry faced mostly negative year-over-year results for the week ending January 31, according to data from CoStar. National occupancy rates fell to 54.0%, a 4.3% decline compared to the same period in 2025. Revenue per available room (RevPAR) also dropped by 4.0% to $81.37, while the average daily rate (ADR) remained relatively flat, inching up 0.2% to $150.55.

Despite the overall downturn, some markets bucked the trend. Nashville saw a notable 24.1% surge in occupancy, reaching 71.0%. However, this was accompanied by a sharp 13.8% drop in ADR, as hotels offered discounted rates to accommodate residents displaced by Winter Storm Fern. Minneapolis also experienced a strong week, with RevPAR climbing 18.9% to $67.26.

In contrast, Las Vegas reported the steepest declines among major markets, with occupancy falling 10.4% to 69.0% and RevPAR dropping 14.2% to $116.44.

These figures highlight ongoing volatility in the hotel and travel industry, as weather events and local factors continue to shape demand and pricing strategies nationwide.