Roblox is working to pull in adult players

After rolling out age verification last year, Roblox is aiming to grow the number of players over 18 on its platform. As noted in its 2025 year-end earnings report, 45 percent of Roblox’s daily active users have completed an age check as of January 31st. Of those who have verified their age, 27 percent are adults. Roblox also reported that this age category is spending more money on its platform than users under 18.

Roblox is planning to try to pull in more adult players by expanding certain “high-fidelity” genres on its platform, as the earnings report notes: “We are prioritizing some of the largest and highest-monetizing genres in the gaming market—e.g. Shooters, RPGs, and Sports & Racing.” Roblox is also putting more emphasis on performance and graphics quality as part of its push to attract older audiences.