U.S. Hotel Performance Rises in Early February; San Francisco Leads on Super Bowl Demand

San Francisco hotels saw the largest performance increases among U.S. markets for the week ending February 7, 2026, driven by Super Bowl LX.

The U.S. hotel industry reported year-over-year growth for the week ending February 7, 2026, with occupancy at 56.4%, up 1.1% from the comparable week in 2025. Average daily rate (ADR) rose 1.7% to $158.69, and revenue per available room (RevPAR) increased 2.8% to $89.55.

Among the Top 25 Markets, San Francisco recorded the largest gains across all key performance metrics, attributed to hosting Super Bowl LX. Occupancy in the city rose 33.5% to 78.7%, ADR increased 108.3% to $409.25, and RevPAR climbed 178.1% to $322.07.

New Orleans, which hosted the Super Bowl in 2025, saw the most significant declines compared to last year’s event period. Occupancy dropped 22.4% to 57.5%, ADR fell 65.4% to $170.46, and RevPAR decreased 73.1% to $98.08.