Cendyn Honored With Three Adrian Awards at HSMAI Celebration

HSMAI recognizes Cendyn’s exceptional client experiences across multi-channel/integrated marketing, paid media campaigns, and website design with three honors at the 2025 Adrian Awards

Cendyn, a global integrated hotel technology and services company, announced today it was honored with three awards across three categories for travel marketing excellence by the Hospitality Sales & Marketing Association International (HSMAI) during the 69th annual Adrian Awards Celebration, held at the New York Marriott Marquis on February 18, 2026.

This year’s theme, Exceptional Experience, celebrates the advertising, digital marketing, and public relations campaigns that connected with travelers on a deeper level, reminding us how powerful storytelling and innovative digital engagement can launch the travel journeys that transform our lives. The Adrian Awards judging panel is comprised of approximately 200 industry experts representing advertising, public relations, communications, media, and digital professionals, along with leading members of the travel community. This year, Cendyn was honored with one silver and two bronze Adrian Awards for outstanding work in the following categories:

• Silver Award – Consumer brand campaign through multi-channel/integrated marketing with The Watergate Hotel
• Bronze Awards – Consumer brand campaign through paid media only with Royalton Resorts and our website redesign with The Maven

“We are truly honored to receive three Adrian Awards recognizing our brand campaigns and website design work over the last year,” said Cendyn CMO, Nicki Graham. “Cendyn’s hospitality marketing specialists embody this year’s theme by delivering exceptional experiences for our clients and their guests every day. Our innovative approach to digital marketing and website design allows hotels to create the impactful online experiences that attract new guests and drive direct bookings, and we are grateful to have that celebrated at this year’s ceremony.”

“Cendyn’s guest-first approach to our website redesign focused on interactive storytelling to help us curate guest experiences that embody the hotel’s vibrant neighborhood, art-forward discovery, and authentic community connections. We’re thrilled to have a digital presence that mirrors the unique energy of The Maven, and we are beyond excited that Cendyn is being recognized for their immersive website design,” said Laura James, Area Marketing Director at Sage Hospitality Group.

Now in their 69th year, The Adrian Awards are the largest and most prestigious competition in global travel marketing. The 2025 Adrian Awards were presented in advertising, digital, PR/communications, and integrated campaign categories, setting the industry standard for excellence in travel and hospitality marketing.

About Cendyn
Cendyn is a global hospitality cloud-based technology company that enables hotels to drive revenue, maximize profitability, and create deeper connections with guests through its integrated solutions. Serving hoteliers for 30 years, Cendyn drives commercial success for hotels through its Find, Book, Grow promise: find the right guests; drive them to book direct, and grow loyalty and revenue across the spectrum of digital guest interactions.

Cendyn has over 32,000 customers worldwide in more than 150 countries, generating more than $20 billion in annual hotel revenue. The company supports its growing customer base from locations across the globe, including the United States, France, the United Kingdom, Singapore, Bangkok, and India.

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