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You are at:Home » 2026 Begins with 3.8% Global Air Passenger Demand Growth :: Hospitality Trends
2026 Begins with 3.8% Global Air Passenger Demand Growth :: Hospitality Trends
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2026 Begins with 3.8% Global Air Passenger Demand Growth :: Hospitality Trends

2 March 20264 Mins Read

  2026 Begins with 3.8% Global Air Passenger Demand Growth

The International Air Transport Association (IATA) released data for January 2026 global passenger demand with the following highlights:

  • Total demand, measured in revenue passenger kilometers (RPK), was up 3.8% compared to January 2025. Total capacity, measured in available seat kilometers (ASK), increased 3.5% year-on-year. The load factor was 82.0% (+0.2 ppt compared to January 2025), a record high for January.
  • International demand rose 5.9% compared to January 2025. Capacity was up 5.8% year-on-year, and the load factor was 82.5% (+0.1 ppt compared to January 2025).
  • Domestic demand increased 0.1% compared to January 2025. Capacity was down -0.4% year-on-year. The load factor was 81.2% (+0.4 ppt compared to January 2025).

January demand was skewed by a shift in the Lunar New Year from January in 2025 to February in 2026. Lunar New Year typically drives a spike in demand, as families reconnect to celebrate the holiday. The year-on-year comparison has the effect of making January 2026 demand appear slightly weaker.

“The timing of the Lunar New Year partly explains the slightly slower 3.8% expansion in January, but the fundamentals are in place for demand to continue strong growth in 2026. Schedule data, for example, indicate a 5.2% increase in global seat capacity by March, which would be the fastest expansion since April 2024. Events over the weekend have, however, introduced some uncertainty into the evolution of traffic and fuel costs. We all hope for an early peaceful resolution to the current hostilities. In the meantime, it is critical that states respect their obligation to keep civilians, and civil aviation free from harm,” said Willie Walsh, IATA’s Director General.

“Average fares are expected to fall in real terms over the course of 2026, continuing a long-established trend of ever more affordable air travel. This is despite persistent cost pressures from rising infrastructure charges, onerous regulatory burdens, and the mounting cost of the energy transition. In the face of these cost and regulatory pressures, it is notable that 2025 saw the slowest rate of new airline start-ups since 1999. Governments who value competition should consider this a canary in the coal mine. To protect and enhance the consumer benefits of connectivity, these cost and regulatory issues must be addressed,” said Walsh.

Air Passenger Market in Detail January 2026 (% year-on-year) World Share​1 RPK ASK PLF(%-PT)​2 PLF(Level)​3

Total Market 100% 3.8% 3.5% 0.2 82.0%
Africa 2.2% 17.9% 16.3% 1.0 77.0%
Asia Pacific 34.4% 1.4% 1.8% -0.3 83.9%
Europe 26.7% 6.0% 5.1% 0.7 80.2%
Latin America and the Caribbean 5.4% 8.3% 6.0% 1.8 85.3%
Middle East 9.5% 7.4% 8.0% -0.5 83.3%
North America 21.8% 0.8% 0.1% 0.5 80.2%

1) % of industry RPK in 2025    2) Year-on-year change in load factor    3) Load Factor Level

Regional Breakdown – International Passenger Markets

International RPK growth reached 5.9% in January year-on-year. All regions expanded, but year-on-year growth decelerated, particularly in Asia Pacific, reflecting the timing of Lunar New Year falling in February. The international load factor, at 82.5%, was a record high for the month.

Asia-Pacific airlines achieved a 4.4% year-on-year increase in demand. Capacity increased 5.2% year-on-year, and the load factor was 85.9% (-0.7 ppt compared to January 2025).

European carriers had a 6.3% year-on-year increase in demand. Capacity increased 5.7% year-on-year, and the load factor was 79.4% (+0.5 ppt compared to January 2025).

North American carriers saw a 3.4% year-on-year increase in demand. Capacity increased 2.6% year-on-year, and the load factor was 82.3% (+0.6 ppt compared to January 2025).

Middle Eastern carriers saw a 7.2% year-on-year increase in demand. Capacity increased 7.8% year-on-year, and the load factor was 83.2% (-0.4 ppt compared to January 2025).

Latin American airlines saw a 11.4% year-on-year increase in demand. Capacity climbed 8.9% year-on-year. The load factor was 86.5% (+2.0 ppt compared to January 2025).

African airlines saw an 11.7% year-on-year increase in demand. Capacity was up 10.1% year-on-year. The load factor was 77.4% (+1.1 ppt compared to January 2025).

Domestic Passenger Markets

Domestic RPK rose just 0.1% over January 2025, mostly affected by the shift of Lunar New Year. The load factor rose slightly by 0.4 ppt to a record January high of 81.2%, as capacity fell -0.4%. China, Australia, and the United States all posted traffic declines, but Brazil was once again a strong performer, rising 10.9% year-on-year.

January 2026 (% year-on-year) World Share​1 RPK ASK PLF(%-PT)​2 PLF(LEVEL)​3

Domestic 37.2% 0.1% -0.4% 0.4% 81.2%
Domestic Australia 0.8% -1.6% 3.4% -3.8% 75.4%
Domestic Brazil 1.2% 10.9% 8.3% 2.0% 84.9%
Domestic China P.R. 11.3% -3.8% -3.8% -0.1% 83.1%
Domestic India 1.7% 3.4% 4.5% -0.9% 87.2%
Domestic Japan 1.0% 0.7% -2.0% 2.0% 75.9%
Domestic United States 13.6% -0.7% -1.2% 0.4% 78.7%

1) % of industry RPK in 2025    2) Year-on-year change in load factor    3) Load Factor Level

View the January 2026 Air Passenger Market Analysis (pdf)

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