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W Punta Cana Adult All-Inclusive Resort – Image Credit Marriott International
Marriott International reported record growth in its Caribbean and Latin America region in 2025, signing 94 deals and adding nearly 40 properties to its portfolio.
Marriott International announced that in 2025, it signed 94 deals in the Caribbean and Latin America (CALA) region, adding 10,461 rooms to its pipeline. This marked a 40 percent increase in signed transactions and more than 30 percent growth in signed rooms compared to 2024. The company expanded its portfolio with 39 properties and 4,292 rooms, bringing its regional footprint to 555 open properties and more than 95,000 rooms across 37 countries and territories by year-end.
Conversions were a significant driver of growth, with nearly 30 properties and 3,000 rooms signed under this model in 2025. Approximately 30 percent of the rooms signed were attributed to conversions. At the end of 2025, the CALA development pipeline included 45 conversion projects representing more than 6,000 rooms.
Marriott’s luxury segment in the region included 71 open properties and 38 pipeline hotels at year-end, representing more than 18,000 rooms. In 2025, the company opened Nekajui, a Ritz-Carlton Reserve in Costa Rica, and Siari, a Ritz-Carlton Reserve in Mexico. Ritz-Carlton Reserve also broke ground in Southern Eleuthera, The Bahamas, with Cotton Bay, a Ritz-Carlton Reserve and Residences, anticipated to open in 2029. Bvlgari Hotels and Resorts announced the upcoming Bvlgari Resort & Residences, Cave, Exuma in The Bahamas, also planned for 2029.
The all-inclusive portfolio in CALA expanded with the opening of Paraiso de la Bonita, a Luxury Collection Resort, Riviera Maya, Adult All-Inclusive, and W Punta Cana, Adult All-Inclusive, the world’s first all-inclusive W Hotel. The JW Marriott Costa Elena Resort All-Inclusive in Costa Rica is set to debut in 2026 as the first all-inclusive JW Marriott resort in CALA.
In the midscale segment, the City Express by Marriott brand signed 28 deals across CALA for 3,188 rooms in 2025, with planned expansion into Argentina, Brazil, Dominican Republic, El Salvador, Guyana, México, and Puerto Rico. The company anticipates opening six City Express by Marriott properties in 2026, including market entries in Argentina, Nicaragua, and El Salvador. In Brazil, 13 deals representing more than 1,400 rooms were signed in 2025, including seven hotels announced in July. These are part of a multi-unit development agreement with FÁBRICA DE HOTÉIS in Brazil, anticipated to add 30 City Express by Marriott properties across Brazil’s Northeast region over the next 15 years. At year-end, City Express by Marriott had nearly 150 open hotels in the region, representing more than 17,700 rooms, and a pipeline of 46 deals and over 5,200 rooms.
Marriott’s portfolio in Brazil included 15 properties across nine brands, representing 3,779 rooms, with 21 properties and 4,000 rooms in the signed pipeline. Recent openings include The Westin São Paulo, inaugurated in June 2025, and the upcoming Tropical Hotel da Amazônia, a Tribute Portfolio Hotel, slated to open in 2026. The company has also signed agreements for projects such as The Westin João Pessoa, an All-Inclusive Resort.
