NYX has moved on from your face.
Consumers spent the last decade contouring their noses and applying moisturizer to their cheeks until they glistened. Now, the vibe has shifted. If your glow stops at your jawline, you risk looking unfinished.
NYX, the brand that raised a generation on matte lip creams and inexpensive eyeliner, realized the gap. After twenty-seven years of staying north of the neck, NYX finally moved south. The Fat Oil Body collection is a land grab for the skin below your chin.
NYX Fat Oil Body Collection: Everything We Know About the Launch
Old-school body care is over. Bathroom counters used to be filled with pump-bottles of white goo slapped on because our legs look like a map of the Mojave.
The Fat Oil lip drips are already on the shelves. Now, that high-shine finish is meant for your arms, legs, and chest. NYX is betting shoppers are tired of smelling like chemicals and dermatological sadness. Their hope is your skin will look like a glazed donut and your elbows will smell like the best dessert in the room.
“NYX Professional Makeup has always been a brand that pushes the boundaries of artistry and self-expression,” says Denee Pearson, Global Brand President. “As beauty evolves, we see that the community is looking for new ways to express their creativity beyond traditional face makeup.”
From Lip Drips to Body Butters: The Evolution of the Fat Oil Franchise
The clean girl aesthetic is giving way to a need to look hydrated to the point of being reflective. The drop includes bronzed shimmers and mists that smell like a vacation your credit score can’t currently support. They’ve grouped everything by scent, because we shop with our noses first.
There is Caramelt Mami, a heavy pistachio and caramel for anyone who loves that viral Brazilian cream but hates the price tag. Sugar Baddie is for the vanilla girl purists who want to look glistening, not glittery. Then there’s Coconut Cutie, which includes a “Butt Sheet Mask.” It’s camp, it’s ridiculous, and it will probably sell out as soon as it hits stores.
Every bottle is packed with avocado oil and Vitamin E. But the ingredients are only the beginning: this is a play for the TikTok everything shower crowd: the people whose final step is a glittery shoulder and a scent trail that lingers in the elevator.
“As beauty evolves, we see that the community is looking for new ways to express their creativity beyond traditional face makeup,” says Denee Pearson, Global Brand President. She’s betting that the same people who turned Fat Oil lip drips into a cult item will do the same for their collarbones. As Pearson puts it: “If you NYX, you glow!”
The collection is live on the NYX site and TikTok Shop right now. The rest of the world has to wait until May 1st to find it in the wild.